The Job:
The Audience Growth & Content Marketing team drives data-informed marketing decisions across Sports & Entertainment. We work to build, hydrate, and analyze first-party audiences across our diverse content portfolio to power breakthrough marketing campaigns within the multi-platform media landscape with a focus on audience growth, engagement, tune-in, and retention.
The Audience Growth Associate Manager will support the day-to-day planning, building and delivery of audiences for multi-channel marketing efforts. This role will work closely with internal teams and agency partners to provide actionable audiences, while ensuring adherence to governance standards and privacy regulations. The role will partner with cross-functional teams to support audience strategy through audience profiles, data hydration, insights development, and process improvement as our audience capabilities continue to scale.
Responsibilities:
Campaign Execution & Support
- Manage the day-to-day audience planning, request, build, and delivery process for Entertainment, Sports, Films, and Peacock
- Support the audience strategy across marketing efforts (paid, push, email) to expand reach, foster engagement, and enhance breakthrough marketing campaigns
- Be an authority on leveraging first-party data to drive engagement, tune in, and retention across wide range of content offerings
- Responsible for working with internal and agency partners to define and delivery audiences across paid media platforms
- Ensure adherence to governance standards and privacy regulations, including GDPR and CCPA
- Assist with documentation and knowledge-sharing around evolving audience capabilities, best practices, and process requirements
- Proactively identify opportunities to improve workflows, propose changes, ask questions, and implement solutions as the business scales
- Stay ahead of industry and digital media trends, proactively bringing forward new ideas, innovation opportunities, and key shifts in the media landscape
Audience Profiling & Insights
- Assist in building audience profiles & dashboard visualizations inclusive of content affinities, retention habits, and growth trends
- Conduct ad-hoc, exploratory, and deep-dive analyses
- Support marketing audience data hydration, quality control, expansion
- Translate data into clear, actionable insights and recommendations for stakeholders with varying levels of data fluency
- Proactively suggest enhancements to internal data products, dashboards, and audience