Role Purpose:
The Brand Marketing & Growth Coordinator will report to the Director of Brand Marketing & Growth and will assist in the team’s objective of tapping into Bravo’s passionate fandom to launch key Bravo series by crafting comprehensive marketing campaigns and creating brand elevating experiences that are scalable and monetizable.
Coordinator will support a highly motivated marketing team in concepting, developing and executing campaigns and experiences by working with cross-functional teams in the Universal Television Entertainment Group and external partners. This includes brand initiatives including experiential, tentpole cultural events and activations, strategic collaborations/partnerships, and E-commerce initiatives.
The ideal candidate will be a highly organized self-starter who demonstrates thorough attention to detail, thrives in a fast-paced environment and can think creatively and strategically with a strong passion for television entertainment and marketing. This position requires 2+ years of relevant experience. The role is based in New York City.
Responsibilities:
Work collaboratively with various internal departments in executing all projects (including but not limited to social, digital, publicity, marketing creative and production, research, programming, legal, and multiplatform media)
Help support buzzworthy, innovative and monetizable experience development and execution (like BravoCon, Watch Party by Bravo, Bravo Fan Fest, etc.) and 360-degree marketing campaigns to support Bravo programming and brand initiatives, including but not limited to on-the-ground activations & events, content development and licensing partnerships
Support team with day-to-day communications with internal key stakeholders and external agency partners, including administrative tasks and meeting or presentation logistics
Proactively research and monitor emerging trends and cultural insights across multiple industries and share back to the larger Brand Marketing team
Serve as support function for Shop by Bravo and other merchandising efforts for all experiences
Assist in the development of promotional briefs, creative briefs, presentation decks and experience recap decks to be shared with internal and external partners
Serve as main point of contact for Brand Marketing & Growth team assigned projects by coordinating logistics and overseeing timelines and deliverables on a regular basis
Continuously ideate, identify and share creative and strategic marketing ideas & stay on top of industry trends, events and unique opportunities
Process and track invoices on a regular basis while assisting in managing overall department budget & quarterly pacing
Help manage quarterly department interns including interviewing, hiring, onboarding and overseeing the overall intern experience