This is a 12 months fixed term contract sits within the Theatrical Marketing team in the Partnerships Department and plays a pivotal role in showcasing our studio’s titles to our trade partners/ cinemas. Reporting to the Head of Partnerships, the Senior Trade Marketing, Events & Communications Executive also supports the Managing Director in developing and delivering high-impact trade presentations. The role leads trade marketing efforts for titles under the $8M box office threshold and blends creative storytelling with strong stakeholder collaboration. Proficiency in design tools such as Photoshop, InDesign, and Premiere Pro is essential to produce compelling visual and video presentations that support broader marketing objectives.
KEY RESPONSIBILITIES
Exhibition Marketing
- Working with the Head of Partnerships ANZ, create strategies to support specialty titles eg : Horror (Blumhouse) and Art House (Focus Features), including general marketing, screening events, activations and general local area partnerships.
- Prepare and present half-yearly strategies with Palace, Dendy, Moving Story, Cremorne Hayden Orpheum, NOVA.
- Develop and distribute approved marketing materials, bespoke assets, content, digital and social assets.
- Work closely with Media Lead on co-op advertising, sponsorships and social media support campaigns.
- Work closely with Publicists to maximise talent access for on screen ID’s, meet and greets, content creation and film festivals.
- Contribute to studio campaign reports and presentations.
Trade Marketing Presentations & AV Management
- Collaborate with the Managing Director to shape the narrative of trade marketing presentations and co-author scripts.
- Develop supporting on-screen slides, securing assets from studio head offices or briefing creative agencies where necessary.
- Manage AV assets with head office, creating run sheets and ensuring all materials are secured and approved.
- Work with event stakeholders to brief presentation requirements across AV, staging, lighting, effects, rehearsals, and autocue.
- Engage external vendors for high-production elements such as pre-recorded introductions, performers, or special effects.
- Manage all logistics for executives participating in events, Talent & Presenter Coordination
- Oversee travel, accommodation, and rehearsal schedules.
- Support presenters with script revisions, costuming, autocue setup, and rehearsal planning.
- Capture all AIMC activities, including activations and takeovers, through high-resolution imagery, video, and commentary for archival and future reference.
Events & Trade Marketing
- Coordinate studio participation in key industry events, trade conventions, screenings, and sponsorship activations.
- Manage logistics for team participation at these trade events, including dinners and meetings.
- Liaise with event organizers and stakeholders on studio presence, including attendee questionnaires, POS/standee activations, and staging elements outside of the main presentation.
- Coordinate major sponsorships at these conventions, managing budgets, liaising with third-party contractors, and overseeing entertainment, staging, and production.