The Business Analyst for Digital Ad Sales Technology is responsible for NBCU’s Digital Ad Sales Video ad serving systems and support, parenting closely with our Digital Ad Sales Product, Engineering, Planning, Strategy, and Operations teams. Liaison between the Ad Sales business users and technology organization, providing consistent and frequent updates to users on progress and resolution of requests, defects and enhancements.
Responsibilities:
- Maintain a strong relationship with the user base, ensuring customer satisfaction during all interactions.
- Take ownership of tickets from a queue to answer user requests which may involve investigating, training on best practices, data analyzing of log files, and testing to help resolve.
- Work in a team setting with counterparts on solving issues at hand but also able to work solely on tickets.
- Work with a ticketing system to track, categorize, prioritize and communicate status to the business.
- Identify and manage defects and work with vendors and engineering teams to resolve and implement solutions.
- Understand how issues impact the business and escalate critical issues when necessary.
- Support and troubleshoot issues, identify root causes, and proactively implement sustainable corrective actions.
- Provide systems support to meet established SLAs during business hours, with occasional evenings and weekends as needed and during special events.
- Identify new opportunities and services to enhance the systems platform and drive more productivity/efficiency.
- Technical subject matter expert for all ad integrations across the NBCU portfolio including Peacock and Olympics
- Execute system configurations such as commercial break patterns, network design, inventory shares, user data collection and targeting, video measurement, and programmatic ad serving