Day to day duties will include but are not limited to:
- Lead the end-to-end planning, execution, and optimisation of automated email campaigns, targeting key audiences across the customer lifecycle
- Drive innovation in automation, dynamic content, and advanced personalisation strategies
- Oversee the day-to-day management and continuous improvement of email processes and workflows, including full documentation and alert communication protocols
- Reviewing of day-to-day maintenance and implementation of email processes and workflows – including full documentation and alert communications protocols.
- Define, monitor, and benchmark KPIs, including open rate, click-through rate, conversion, deliverability, list hygiene, and data privacy compliance
- Establish and manage QA processes for all email sends, ensuring campaigns are delivered accurately and on time
- Develop segmentation strategies and personalised journeys using data-driven insights.
- Lead creative briefing, A/B testing, and performance tracking to ensure subject lines, content and layouts are optimal. Operate a ‘Test, Learn and Optimise’ ethos.
- Coordinate with translation partners to deliver multilingual email campaigns where required
- Share knowledge and support the wider London CRM team and Regional Marketing Managers, enabling them to execute complex campaigns end-to-end
- Manage relationships with external technology partners, ensuring appropriate solutions and service levels, including oversight of the Salesforce backend
- Collaborate cross-functionally with IT, Product, Content, Data, Design, and Sales teams to deliver targeted, relevant, and on-brand campaigns aligned with commercial objectives
- Ensure email and CDP technologies are fully operational, leading day-to-day administration (including user management, permissions, seed lists, and data quality) and resolving issues promptly