We are seeking a Regional Marketing Manager with proven hospitality experience to lead and deliver multi-channel marketing activity across a portfolio of three regional properties in the Hunter Valley and the Snowy Mountains.
These properties encompass hotel accommodation, meetings & events, multiple food & beverage outlets, golf, leisure, and wellness spa facilities. This role offers the opportunity to shape the local marketing strategy, drive revenue, and enhance brand awareness in your regions.
Key Responsibilities
- Lead all B2B and B2C local area marketing activity, including marketing, PR, social media, advertising, traditional on-property collateral, and multi-channel brand campaigns and promotions.
- Own, develop, and implement local marketing plans for each resort in your portfolio to drive sessions, monthly revenue targets, and ROI.
- Raise the awareness and reputation of each property and the overall brand locally.
- Lead all local area marketing activity, including B2B and B2C PR, social media, advertising, traditional on-property collateral, and multi-channel brand campaigns.
- Develop engaging content and assets aligned with brand standards for use across digital and traditional channels.
- Identify, engage, and leverage external brand and partnership opportunities.
- Deliver multi-channel promotional and seasonal campaigns across owned, earned, and bought media.
- Collaborate with property and internal stakeholders including revenue, brand, digital, and design teams to align marketing initiatives with business priorities.
- Report on marketing activities, initiatives, and campaign results, providing insights and recommendations for improvement.
- Travel regularly to properties (weekly or fortnightly) to ensure campaign execution and alignment with local market needs.