Job Purpose:
Responsible for developing brand communication and execution which will lead to fulfillment of planned sales and dockets.
Responsibilities:
Work closely with marketing team and agency partners to develop integrated marketing communications strategy and plan to support BC calendar.
Develop agency briefs and ensure execution of BC, KVs, and other relevant brand materials.
Work closely with media agency in order to ensure media effectiveness and deliver all media KPI.
Closely monitors competitive movement in terms of brand communications and regularly review BC communication strategy and plan to ensure competitiveness in marketplace.
Be the guardian of the brand style guide and work with marketing / agency team to ensure that communications are consistent across all channels.
Ensure proper allocation of marketing funds to deliver best ROI on marketing objectives.
Maintain good working relationship with all cross functional dept and external agencies ensuring proper implementation of marketing plans.
Responsible to manage and suggest the right influencers and KOLs to BC.
Develop and responsible for all digital contents in all BC social media both paid and organic contents.