Minor Hotels are seeking a commercially driven and strategic Director of MICE to lead and grow our Meetings, Incentives, Conferences and Events portfolio across the region. This is a high-impact leadership role responsible for driving revenue performance, strengthening key partnerships, and positioning our properties as leading MICE destinations.
As Director of MICE, you will be responsible for developing and executing sales strategies, leading high-performing teams, and driving revenue across a portfolio of properties. You will oversee key client relationships, identify new business opportunities, and ensure alignment with broader organisational objectives.
Key Responsibilities
- Develop and implement annual MICE sales plans across the portfolio, aligned to market trends and business objectives
- Analyse market conditions, tourism forecasts, and sales mix to identify growth opportunities
- Monitor competitor activity and adjust strategies to maintain competitive positioning
- Evaluate performance and reforecast in collaboration with Marketing, Revenue, and F&B teams
- Lead the launch and positioning of new properties within the MICE market
- Collaborate with global MICE teams to strengthen international targeting and sales strategies
- Build and manage key partnerships with PCOs, corporate clients, and industry stakeholders
- Drive the rollout and success of MICE initiatives including rewards programs and supplier partnerships
- Deliver regular reporting (weekly, monthly, quarterly, annual) on performance and strategic Drive growth in MICE-related revenue across rooms, conferencing, and F&B
- Maintain and expand business from key accounts while developing new client opportunities
- Analyse forward bookings and proactively implement strategies to optimise occupancy and conference utilisation
- Collaborate with Revenue Managers, General Managers, and Sales teams to maximise opportunities
- Build and maintain strong relationships with key MICE clients, agencies, and partners
- Represent the business at trade shows, industry events, and networking opportunities
- Ensure all sales materials, contracts, and databases are current, accurate, and accessible