Manager - Marketing, NPD at Minor International | Boar Signal
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MINOR INTERNATIONAL · JOBS.SMARTRECRUITERS.COM
POSTED 3D AGO
Manager - Marketing, NPD
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Bangkok, Bangkok, Thailand
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Full-time
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Senior
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About the role
Responsibilities:
Own and manage the New Product Portfolio and New Product Calendar.
Lead the end-to-end product development pipeline from ideation to commercial launch.
Coordinate with R&D, Marketing, Operations, Supply Chain, and other key functions to ensure timely and successful product launches.
Conduct pre-marketing feasibility analysis, including demand forecast, pricing, and operational fit.
Translate brand vision and positioning into actionable product strategies that resonate with target consumers.
Analyze trends and consumer behavior to define product opportunities.
Lead consumer test and research together with R&D team to translate insights into commercially viable product concepts.
Validate technical and operational feasibility of product ideas with relevant stakeholders.
Track and evaluate post-launch performance to refine future NPD strategies.
Prepare and present product development reports, insights, and recommendations to senior leadership.
Collaborate closely with the international franchisor on alignment, approval, and knowledge sharing.