The Marketing & Communications Manager is responsible for shaping and delivering the hotel’s marketing and communications strategy across Rooms and Food & Beverage, ensuring a cohesive, elevated expression of the Colbert Collection brand across all guest touchpoints.
Key Duties & Responsibilities
Brand, Marketing & Communications Strategy
- Understand and actively communicate the brand strategy and positioning of the hotel, part of the Colbert Collection brand, across relevant marketing platforms.
- Develop and implement the annual marketing and communications plan for the hotel, aligned with commercial objectives and the Colbert Collection brand strategy.
- Act as the on‑property guardian of brand positioning, tone of voice, and visual identity across all channels and materials.
- Ensure a consistent, refined brand presence across digital channels, media platforms, OTAs, owned communications, and guest‑facing collateral.
Digital, Content & Asset Management
- Manage and coordinate the hotel’s digital marketing presence, including website content, social media platforms, and campaign messaging.
- Oversee content creation, storytelling, and day‑to‑day content planning across digital and social channels, ensuring a cohesive, visually elegant narrative.
- Maintain and continuously enhance the hotel’s marketing asset library, including photography, video, copy, and digital content.
- Ensure imagery and content reflect the hotel’s design‑led, culturally aware positioning and contemporary Mayfair sensibility.
Communications, PR & Partnerships
- Lead and coordinate marketing and communications activity for the hotel opening and post‑launch phase.
- Support PR activities, including liaison with appointed agencies, media relations coordination, press visit logistics, coverage tracking, and internal distribution of results.
- Identify and support strategic brand partnerships aligned with luxury, culture, lifestyle, and the Colbert Collection ethos.
- Maintain a calendar of key awards, listings, and nominations, ensuring timely and high‑quality submissions.
- Support reputational and crisis communications as required, in alignment with Minor Hotels guidelines.
Commercial & Cross‑Functional Collaboration
- Work closely with hotel leadership, Revenue, Sales, Rooms, and Food & Beverage teams to align marketing initiatives with demand cycles and commercial priorities.
- Maintain up‑to‑date knowledge of the competitive landscape, market trends, and industry developments, translating insights into actionable initiatives.
- Track performance, campaign outcomes, digital metrics, and coverage, providing clear reporting and commercial insight.