The Opportunity:
As a Senior Product Manager in Mattel’s Future Lab Product Studio, you will play a key role in redefining the future of play across creator platforms. You’ll lead the charge in shaping how millions of players create, play, and connect through Mattel’s worlds, bridging beloved brands with the next generation of players and creators across Roblox, Fortnite, and beyond.
You will be responsible for driving the strategy, development, and ongoing performance of Mattel’s UGC gaming portfolio. As part of the Product Studio, you will transform validated concepts into market-ready, high-performing games and live experiences. You will define product roadmaps, establish success metrics, and ensure each game meets its creative, engagement, and commercial objectives.
Partnering with Producers, Designers, Analysts, and external development studios, you will help guide LiveOps strategy, product optimization, and the continued evolution of Mattel’s UGC titles after launch. In this role, you will also manage a small but high-impact team, including a Marketing Manager and a Data and Performance Analyst, to ensure successful go-to-market execution and data-driven product optimization. This role requires both strategic vision and hands-on execution, strong collaboration across internal and external teams, and a passion for creating meaningful play experiences within creator-driven ecosystems.
This is not just another product management role; it’s an opportunity to shape the intersection of play, creativity, and technology at global scale. At Mattel Future Lab, you’ll help reimagine what play can be when iconic brands meet user-generated world
What Your Impact Will Be:
Define and drive the UGC Gaming strategy and multi-year roadmap, aligning with Future Lab and Mattel Digital Studios’ digital growth priorities.
Identify and champion breakthrough product opportunities across creator platforms that expand Mattel’s reach and open new lines of business.
Build and own business cases, KPIs, and monetization strategies for each UGC title, ensuring strong engagement and financial performance.
Partner with Producers and external studios to guide product development, launch, and ongoing live operations.
Translate consumer insights and gameplay data into actionable improvements that enhance player engagement, retention, and monetization.
Lead and influence cross-functional collaboration across Marketing, Analytics, Design, Production, and Brand teams to align priorities and deliver results.
Cultivate strong platform partnerships with Roblox, Epic Games, and other creator ecosystems, identifying co-marketing and growth opportunities.
What Success Looks Like:
In your first 12 months, you will:
Launch flagship IP experiences on Roblox and Fortnite, partnering with leading development studios to bring Mattel’s brands to life on creator platforms.
Establish data-driven best practices for LiveOps, optimizing portfolio performance and driving sustained growth across all UGC titles.
Build strong relationships with top creators and establish a creator partnership framework that connects Mattel’s brands with influential voices and creative talent.
Grow Mattel’s community presence and fan engagement within the creator ecosystem, cultivating lasting player and creator relationships.