The Opportunity:
As the Digital Operations Sr. Analyst within the global Ecommerce organization, you will leverage your expertise in AI visibility (or GEO/AEO) and SEO to coordinate large-scale projects across our portfolio of brands. You will impact the content development workflow, seeking and supporting operational efficiencies and scale.
Mattel is seeking a skilled, shopper- and customer-focused leader to navigate complex site standards and translate it to evolving digital shelf content requirements. The role will serve as a key stakeholder to influence and guide various cross-functional partners across the global organization.
What Your Impact Will Be:
- Own and Govern: Establish and document best practices for scalable GEO/AEO and SEO content workflows that streamline intake, review, approval, and publishing while maintaining a single source of truth
- Streamline Communication: Automate communication with scalable systems, while ensuring stakeholders receive the right information at the right time
- Prioritize: Support agency and technology partnerships to spotlight key AEO/GEO and SEO actions and impact to playbooks
- Partner Cross-functionally: Act as a core liaison across internal and external partners to align on requirements, KPIs, and evolving technology channels that support joint priorities
- Enable Publishing: Partner with Production and IT teams to ensure approve content is accurately and efficiently deployed across existing platforms, while managing system requirements and challenging the status quo
- Measure and Optimize: Track workflow performance metrics and continuously refine to improve efficiencies, speed, and stakeholder experience
- Anticipate and Adapt: Keep a strong pulse on shifting priorities season over season to evolve workflows, while leading a post-mortem review of process analysis recurringly
- Contribute: Identify best practices in AEO/GEO and SEO to support evolving strategies along with workflows for implementation