The Opportunity:
We’re looking for a Product Manager to own tracking and tagging across Mattel’s DTC properties. This role drives how we manage tags, pixels, and data collection via 3rd party apps, build and maintain server-side connections to media platforms, and keep tracking reliable while meeting privacy and consent requirements.
You’ll join a small, tech-focused team inside a large company.
What Your Impact Will Be:
- Own the roadmap for tracking and tagging across Mattel DTC properties, including standardization, rollout plans, and ongoing improvements.
- Lead implementation and ongoing management of tags, pixels, and tracking across web and app surfaces, including:
- Google Tag Manager (client-side and server-side where applicable)
- Platform pixels and tags (Meta/Facebook, Google, and other media partners)
- Conversion tracking and event instrumentation
- Own server-side tracking and partner connections, including integrations for activation and measurement (for example Meta conversions API, Google Customer Match, and similar partner feeds).
- Define a clear event and parameter spec for DTC tracking:
- required events (view, add-to-cart, purchase, sign-up, etc.)
- naming conventions, parameters, and IDs
- data layer contracts with engineering
- Drive tracking QA and monitoring:
- validate tag firing, payload correctness, and match rates
- monitor for broken tags, dropped events, latency, and volume anomalies
- run incident triage and coordinate fixes with engineering and vendors
- Own the toolset and vendor coordination for tracking and privacy compliance:
- Privacy compliance tools like Privado and TrustArc
- Consent mode, opt-in/opt-out behavior, and region-specific requirements
- documentation and audits (what runs where, why it runs, who owns it)
- Partner with Marketing, Analytics/Insights, Engineering, QA, and Agencies to prioritize needs, manage releases, and keep implementations consistent across brands and properties.
- Manage dependencies and release timing with site/app launches, redesigns, new checkout flows, and new marketing initiatives.
- Communicate progress, risks, and tradeoffs clearly to stakeholders and leadership.