The Opportunity:
We’re looking for a Product Manager to drive the integration and adoption of a new consumer MDM solution at Mattel. This role owns how consumer identity and profile data comes together across business units and touchpoints, and how we use MDM as an operational layer that serves trusted consumer data to downstream systems.
You’ll join a small, tech-focused team inside a large company.
What Your Impact Will Be:
- Own the roadmap for the consumer MDM rollout, including integration sequencing, data onboarding, and adoption across business units.
- Define the product scope for MDM as both:
- a system of record for consumer identity and profile data, and
- an operational layer that serves mastered data to edge systems (CDP/CRM, e-commerce platforms, marketing tools, customer service, analytics).
- Lead end-to-end delivery of source system integrations into the MDM (batch + real-time where needed), including requirements, mapping, testing, cutover, and support.
- Define the core MDM concepts and rules we need to operate successfully:
- identity resolution and matching rules
- survivorship rules and attribute precedence
- golden record structure and profile completeness
- hierarchy/relationships where relevant (households, accounts, identities)
- metadata and data lineage needed for trust and troubleshooting
- Drive alignment across business units on shared consumer definitions, required attributes, and operational use cases.
- Own data quality and reliability for the MDM:
- define tests and monitoring for match rates, duplicates, completeness, and latency
- manage issue triage and incident follow-ups
- partner with engineering and QA to automate testing
- Set integration contracts for edge systems:
- data schemas, SLAs, and change management
- access patterns (APIs, event streams, batch feeds) based on system needs
- Manage vendor and partner work where applicable, and keep delivery moving across teams (Engineering, QA, Marketing, Insights, Platforms, Privacy/Security).
- Communicate status, risks, and tradeoffs to leadership and stakeholders.