The Opportunity:
Mattel’s Innovation Venture team is responsible for launching breakthrough ideas – new brands, new business models and new ways to play.
The Associate Manager, Toy Marketing – Innovation will play a critical role in developing and launching 2+ new brands within the innovation pipeline. This role is ideal for a hands-on product marketer who thrives in fast-moving environments and is energized by building new brands from the ground up.
What Your Impact Will Be:
- Own end-to-end product development for 2+ new brands, from early concept through launch readiness.
- Lead consumer insights, competitive analysis and market landscaping to inform product positioning, feature sets, pricing tiers, and differentiation strategy.
- Own toy business performance including revenue, margin and sku productivity.
- Collaborate with Design, Development, Packaging, Insights, and Finance to ensure products deliver strong consumer value, clear play patterns, and meaningful innovation.
- Assist in coordinating with regional commercial teams in gaining buy-in to global product strategies at all levels.
- Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
- Partner with leadership and LOBs (lines of business) on franchise extension strategies and integrated execution.
- Inform demand creation by providing input to Brand Marketing / Creative on messaging and feature storytelling.
- Prepare and deliver compelling, data-backed presentations for new concept explorations and milestone reviews, supporting executive decision-making.