The Opportunity:
The Senior Marketing Associate will support the development and execution of integrated omnichannel marketing strategies and plans, grounded in consumer insights and business performance for the American Girl team. This role leads campaign planning and execution across key retail initiatives, partnering cross-functionally to deliver cohesive marketing programs that drive traffic, engagement, and sales. This individual plays a critical role in bringing marketing strategies to life across retail channels, leveraging integrated marketing levers to support American Girl’s brick-and-mortar stores. This includes aligning marketing with merchandising and store priorities and using insights and performance data to optimize programs that drive traffic, conversion, and overall store performance.
The ideal candidate is a strategic thinker and strong project leader with excellent communication and organizational skills, who thrives in a fast-paced environment and consistently delivers measurable business results.
What Your Impact Will Be:
- Partner with the Sr. Retail Marketing Manager to develop integrated marketing strategies, briefs, and KPIs across sub-brands, tentpoles, and seasonal campaigns
- Lead end-to-end campaign execution from briefing through launch, ensuring alignment across teams and successful delivery against objectives
- Partner closely with cross-functional partners to execute channel specific plans across key consumer touchpoints including e-mail, social, website, paid media, influencers, PR, Catalog, Loyalty, Retail etc.
- Monitor campaign and retail performance, leveraging consumer insights and campaign learnings to lead post-mortem analysis and translate findings into optimizations that drive traffic, engagement, and sales
- Execute retail support across sub-brands, promotions, and seasonal moments, partnering with Creative and Store teams to bring campaigns to life in-store
- Support development and execution of retail events and in-store experiences that drive engagement and purchase intent
- Partner to develop local marketing initiatives and mall campaigns, collaborating with third-party vendors and property marketing teams to drive traffic, engagement, and sales growth
- Lead project timelines, cross-functional workflows, and team communications, while partnering on budgets, vendor onboarding, invoicing, and financial tracking to ensure campaigns are delivered on time, on budget, and with accuracy; proactively identify and escalate risks