The Opportunity:
The Associate Manager, Global Communications is a key driver on the Communications team, owning the development and execution of external communications campaigns on behalf of Mattel. This role is accountable for delivering high-impact, results-driven communications initiatives that enhance Mattel’s corporate reputation and support business objectives.
What Your Impact Will Be:
The Associate Manager, Global Communications owns and leads the execution of global communications programs that advance Mattel’s growth objectives and brand strategy. This role is responsible not only for delivering communications initiatives, but for driving measurable outcomes including visibility, engagement, and the overall success of key launches and campaigns. The role emphasizes executional excellence across external communications initiatives, including product launches, executive visibility efforts, and the expansion of Mattel’s entertainment offerings.
Reporting to the Director, Global Communications, you will independently manage day-to-day decisions within your scope while helping shape communications approaches and campaign strategies. You will serve as the primary owner for key campaigns, initiatives, and business areas, with clear accountability for performance and results. Familiarity with the media and AI landscape is important, along with an eagerness to learn and adapt as the environment continues to evolve. This role offers meaningful opportunities to build strategic communications skills through close partnership with senior leaders and exposure to high-visibility initiatives.
You will lead cross-functional workstreams, acting as the main point of contact across internal teams including Mattel Studios, Digital Studios, Investor Relations, Government Affairs, Mattel Creations, Design & Innovation, and the Office of AI, as well as external agency partners. You will drive alignment, ensure progress, and proactively remove roadblocks to deliver best-in-class communications outcomes.
This role leads media relations efforts tied to owned campaigns, including reporter outreach, pitching, briefing materials, and coverage tracking across trade, business, entertainment, digital, and consumer outlets. You will evaluate campaign performance, identify trends and opportunities to increase impact, and refine approaches based on results and insights. You will work closely with internal partners and external agencies to ensure communications programs are executed smoothly, accurately, and on deadline.
You will also lead key corporate communications moments, including quarterly earnings, external conferences, and other high-visibility initiatives, ensuring seamless execution and strong external impact.
Mattel is a dynamic organization, and the successful candidate is a proactive, solutions-oriented communicator who takes ownership, drives results, and leads with accountability. You bring strong written and verbal communication skills, sound judgment, and the ability to balance strategic thinking with executional excellence in a fast-paced, highly matrixed environment.