The Opportunity:
This role supports toy portfolio management by assisting with strategy and the product development pipeline, with a focus on marketing support for Thomas & Friends toy products.
What Your Impact Will Be:
- Support the development of toy strategy by segment
- Support the toy pricing architecture and competitive positioning.
- Assist in gathering consumer/play insights specific to toy usage and play patterns.
- Collaborate with Design/R&D to bring toys from concept to shelf.
- Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity).
- Provide input to Brand Marketing on packaging, messaging, and feature storytelling.