The Opportunity:
The chosen candidate will play a critical role in the toy portfolio strategy, pricing and product development pipeline for the Disney Frozen segment. Working alongside the segment’s manager, and working closely with colleagues across the company, the Associate Manager will assist in product development, business strategy and marketing asset creation to drive financial growth and achieve profit targets.
What Your Impact Will Be:
- Assist in gaining buy-in to global toy strategies across all levels and with the licensor, as well as executional commitment from internal partners to activate across key markets and key lines of business
- Partner with leadership and licensor to build 3 – 5 year toy product roadmaps, balancing innovation and refresh cycles
- Support toy pricing architecture and competitive positioning decisions
- Work closely with the Product Design, Packaging and Development teams to bring compelling toys to market on time and on budget, backed by Consumer Insights
- Communicate regularly with regional marketing teams to understand performance and ensure channel and retailer-specific needs are met
- Monitor key trends, brands and competitors’ performance in all markets
- Own toy business performance (revenue, margin, SKU productivity)
- Manage the merchandising outline and the cadence for how and when product gets to shelf
- Collaborate with Brand Marketing to brief and deliver strategies, messaging and feature storytelling for global marketing campaigns and assets
- Work with other Mattel Global Brand teams to share global plans and best practices
- Present with confidence to drive brand strategy and products