The Opportunity:
The Senior Manager, Partnerships Enablement is responsible for developing and
operationalizing the frameworks, tools, and processes that enable best-in-class execution across
Mattel's brand partnerships and strategic alliances portfolio. This position sits within the Brand
Partnerships team and works in close partnership with Global Brand and Consumer Products &
Experiences to ensure that collaborations are strategically aligned, brand-right, and executed
with excellence. The role serves as a key connector across functions—translating brand and
franchise priorities into actionable guidance for partners and internal stakeholders. This role
requires a balance of strategic thinking and operational execution, with the ability to influence
across a matrixed organization and drive consistency, quality, and speed across a diverse
portfolio of collaborations.
What Your Impact Will Be:
Strategic Enablement & Program Leadership
- Lead the development and evolution of enablement strategies supporting Mattel's brand
- partnerships and strategic alliances
- Build scalable frameworks and repeatable playbooks to support collaboration execution
- across brands and categories
- Translate Global Brand strategies and franchise priorities into clear, actionable guidance for partners and internal teams
Partnership Lifecycle & Execution Excellence
- Design and implement structured onboarding for new brand partners and collaborators
- Define and standardize key milestones across the partnership lifecycle, including concept development, co-creation, launch planning, and in-market execution
- Identify execution gaps and implement solutions to improve speed-to-market and overall partnership impact
Brand Stewardship & Collaboration Governance
- Partner with Global Brand to ensure all collaborations authentically reflect brand DNA, positioning, and storytelling
- Develop guidelines and governance frameworks that reinforce brand integrity while enabling creative, culturally relevant partnerships
- Support priority and high-visibility partnerships with tailored enablement and execution support
Cross-Functional Leadership
- Collaborate closely with Consumer Products & Experiences, Global Brand, Legal and Finance to align partner initiatives with enterprise priorities
- Ensure partners are equipped with the right assets, insights, and timelines to execute effectively
- Serve as a central point of coordination across internal and external stakeholders
Tools, Systems & Partner Experience
- Oversee development and maintenance of centralized partnership resources (e.g., toolkits, guidelines, asset libraries)
- Drive adoption and optimization of partner-facing systems and collaboration tools
- Enhance the overall partner experience through improved communication, clarity, and access to resources
Performance Management & Insights
- Define and track KPIs related to partnership performance, execution quality, and
- enablement effectiveness
- Analyze performance data to identify trends, risks, and opportunities across partnerships
- Provide reporting and strategic recommendations to leadership to optimize partnership outcomes