The Opportunity:
Partner with the Toy Marketing Manager to lead product strategy and development for the Barbie Signature portfolio. This role is primarily product-focused, owning the end-to-end lifecycle from concept to launch—shaping premium, collector-driven offerings rooted in pop culture, fan insights, and strategic partnerships. You will operate at the intersection of product, commercial strategy, and licensing to bring culturally relevant, high-quality products to market.
What Your Impact Will Be:
- Support development of Signature product strategy and roadmap, focused on premium, collector-driven segments informed by cultural trends and fan insights.
- Own product positioning, pricing, and segmentation, ensuring alignment with brand equity, consumer value perception, and competitive landscape.
- Lead end-to-end product development in partnership with Design & Packaging, from concept through launch, ensuring quality and brand alignment.
- Translate consumer, fan, and cultural insights into actionable product concepts, features, and storytelling.
- Collaborate with licensing partners, external stakeholders, and commercial teams to ensure alignment on product strategy and successful go-to-market execution.
- Own and track business performance (revenue, margin, SKU productivity), applying a strong understanding of premium product dynamics.