Role Overview
The Senior BDM role is responsible for contributing to revenue growth and team sales strategy aligned to the company’s long-term objectives. You will play a critical role in helping to define how we sell, where we win, and how we grow across both existing healthcare markets and adjacent sectors.
The position requires a balance of hands-on sales execution, strategic thinking, and cross-functional collaboration.
Key Responsibilities:
Sales Execution
- Own and deliver against individual and team revenue targets, with accountability for pipeline generation, conversion, and deal closure.
- Establish and maintain a robust, high-quality pipeline by prospecting across sectors including but not limited to primary care, hospices, care, secondary care. Sectors outside of healthcare are also of interest where there is a business case
- Confidently conducting personalised Demonstrations of RotaMaster to address client pain points and business needs.
Sales Strategy & Go-To-Market Execution
- Define and refine target customer segments, value propositions, and sales approaches across core and emerging markets.
- Identify opportunities to optimise pricing and packaging to maximise revenue.
Market Expansion & Commercial Insight
- Identify and pursue high-potential adjacent market opportunities that can deliver incremental revenue growth.
- Maintain a strong understanding of market dynamics, customer needs, and competitor positioning.
- Provide structured market and customer insights to inform product development and strategic direction.
Cross-Functional Collaboration
- Work closely with Marketing to align demand generation with sales priorities and improve lead quality and conversion.
- Partner with Product and Customer Success teams to ensure customer needs are reflected in product development and service delivery.
Performance Management & Reporting
- Establish and maintain accurate sales forecasting, pipeline visibility, and performance tracking.
- Provide regular insights and performance updates to senior leadership, highlighting risks, opportunities, and recommended actions.