About Us:
BW Packaging is driving performance at the intersection of people, technology, and customer care. As part of the privately held Barry-Wehmiller family, we unite a global team of packaging experts with a clear purpose: People Who Care, Building Solutions that Perform. We take on our customers’ toughest challenges as our own — delivering both innovative and enduring solutions that set the standard for value and performance. Our strength comes from our people and the power of our brands — trusted names in packaging that are known worldwide for engineering excellence, application expertise, and lifetime commitment to customer success. Truly Human Leadership guides our belief that exceptional business results and profound respect for people together provide the foundation of enduring success. We are committed to forging lasting partnerships with our customers, earning their trust through integrity, expertise, and execution. With our full range of packaging solutions and long term partnership and service, we help customers achieve operational excellence today while building the future of packaging together.
Job Description:
BW Packaging Systems, Barry-Wehmiller’s Packaging Machinery Platform, is a $700 million business with more than 2,500 team members in eight countries and more than 25 manufacturing locations around the world. Developed through the acquisition of more than 50 companies over 40 years, it represents the collective capabilities of all the iconic BW Packaging Global Brands, customers can find more than just a single machine; they can leverage the combined primary packaging, labelling and end-of-line packaging solutions of each of the Barry-Wehmiller packaging companies.
Job Summary: We have an exciting opportunity for a dynamic and self-motivated Regional Sales Manager. We are seeking highly motivated individuals who are driven to succeed, possess an entrepreneurial spirit, and have excellent interpersonal and communication skills. The primary objectives of the RSM are to work to understand the needs of the market, be recognised as a Trusted Advisor by our customers, and by working closely with the wider business as ONE TEAM deliver sustainable and profitable growth and a great customer experience throughout and beyond the buying journey.
Job Description/Responsibilities
Systematically utilise pre-call planning and questioning strategies to understand the needs of the customer and as the ‘Trusted Advisor’ make recommendations to move opportunities through the phases and leverage post-call reviews to improve outcomes.
Work closely with cross functional teams in the organisation to ensure we achieve profitable and sustainable growth, all while providing exceptional customer experiences.
Coordinate with other Sales Executives to deliver an integrated and aligned sales approach across territories and product lines.
Highly proficient in using CRM to maintain accurate forecasts, plan activity and understand the numbers to create clear action plans to deliver results.
Demonstrate clear understanding of transactions and trends (won/lost reasons, close rates, pipeline health, etc.) to develop / propose action plans. ‘Know your numbers better than anyone else’
Be able to clearly articulate and present the key elements of any opportunity to secure support and buy-in from the business and have a tight grasp of the financial / margin details. ‘Fact Based discussions’
Participate in and represent the organisation at trade shows, conferences, and seminars; and assist with other marketing efforts as needed.
Maintain and enhance professional and technical knowledge through review of professional publications, establishment of professional networks, and participation in professional organizations
Travel extensively regionally to support scheduled customer meetings, tradeshows, training workshops, and networking opportunities. 50% + travel required.
Exhibit strong verbal and written communication skills.
Demonstrate a professional demeanour with a strong work ethic, representing Barry-Wehmiller with high integrity.
Can collaborate, inspire, motive as ‘The Professional in the room’ Internally/Externally.
Ability to communicate and present complex information in a concise, compelling, and positive manner.
Minimum Qualifications:
Demonstrated track record of sales success in B2B capital equipment (achievements, rankings, stats)
Strong mechanical and technical aptitude, with the ability to understand, position, and communicate machine applications and process solutions effectively to customers.
Proficient in use of CRM systems, leveraging data/insights to identify opportunities, manage pipelines and aid in decision-making.
A professional demeanour that encompasses Barry Wehmiller’s core values and guiding principles
Experience in packaging machinery, capital equipment, or industrial solutions sales (Form‑Fill‑Seal, filling, labeling, or related technologies strongly preferred).
Engineering background or technical education is a strong advantage
Highly detail‑oriented, technically adept, and computer‑proficient (MS Office, presentations, proposals, LinkedIn, AI and reporting).
Ability to manage long sales cycles, multiple stakeholders, and solution‑based selling in regulated industries (food/dairy/meat)
Proven ability to operate effectively in multicultural and multinational business environments, collaborating across regions and cultures.
Languages
English
Arabic
French
The following competencies will differentiate you from other candidates:
Effective presentation and negotiation skills
Excellent listening and communication abilities
Strong self‑management skills, with a disciplined, proactive approach
Strong drive for results
Action‑oriented and execution‑focused mindset
Customer‑centric approach
Strong priority‑setting and time‑management skills
ADA Requirements:
Extensive regional travel Circa 50%
#LI-NN1
At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.
Company:
BW Packaging