The Opportunity
Bulletproof is entering its next phase of growth — and we are looking for a modern, culturally fluent brand Senior Brand Manager to help shape it.
This is not a traditional brand management role.
You will operate at the intersection of brand, innovation, and digital ecosystems, helping to reignite Bulletproof as a culturally relevant, insight-driven, and growth-accelerating brand.
Reporting to the VP of Growth, you will own key parts of the brand and innovation agenda — translating consumer insight into breakthrough products, compelling storytelling, and high-impact go-to-market strategies across retail, Amazon, and DTC.
You are equally comfortable analyzing data, shaping strategy, and building something people actually talk about.
Brand Strategy & Cultural Relevance
- Help evolve brand positioning to ensure it is distinctive, modern, and culturally resonant
- Translate consumer insights and trends into sharp brand narratives and campaigns
- Partner with creators, influencers, and cultural platforms to build earned relevance
- Ensure consistency and excellence of brand expression across all touchpoints
Innovation & Portfolio Development
- Lead end-to-end development of innovation and renovation projects — from insight to launch
- Identify emerging consumer needs, trends, and whitespace opportunities
- Build compelling product concepts (positioning, pricing, packaging, claims)
- Partner cross-functionally (R&D, supply chain, sales) to bring innovations to market successfully
- Ensure innovation supports both brand equity and commercial growth
Omnichannel Go-to-Market
- Develop and execute integrated launch plans across retail, Amazon, and DTC
- Partner with Growth and Channel teams to ensure strong demand generation and conversion
- Leverage modern marketing levers including paid social, retail media, influencer, and content ecosystems
- Track and optimize performance across the funnel
Consumer Insights & Analytics
- Develop a deep understanding of Bulletproof’s target consumer and category dynamics
- Use data (syndicated, digital, and first party) to inform decisions and measure impact
- Translate insights into actionable strategies across brand, innovation, and marketing
Business Ownership
- Manage key elements of the P&L, including forecasting, pricing, and promotional strategy
- Monitor product performance and identify opportunities to accelerate growth
- Contribute to annual and long-term planning