We are looking for a Customer Marketing Analyst to join Experian's Customer Marketing team and build your career in data-driven marketing. You'll use data and insight to help shape how we communicate with customers across channels such as email and push notifications, supporting the delivery of personalised, relevant experiences.
Working as part of a collaborative team and reporting to one of our Performance Managers, you'll develop your analytical driven skills while gaining exposure to customer lifecycle strategy, experimentation, and commercial decision-making.
What you'll do
- You'll monitor and report on key performance metrics, identifying trends and anomalies, and presenting insights in trading forums and team meetings
- Run deep-dive analysis of campaign and journey performance (regular and ad hoc), translating data into clear, actionable recommendations using SQL and other tools
- Support the delivery and optimisation of customer marketing campaigns by identifying opportunities to improve engagement and conversion
- Work with campaign managers and stakeholders to support data-led decision-making
- Contribute to the test and learn programme by developing methodology for testing approaches and analysing result of tests across channels to help us to be more sophisticated
- Build and apply customer segments using SQL to ensure more targeted and personalised communications
- Assist in developing and optimising customer journey and contact strategies, ensuring the right communications are delivered at the right time
- Support with forecasting of key engagement metrics and new campaign and journey opportunities