Experian Marketing Services is looking for an experienced Product Manager to join the team responsible for building and maintaining our digital and offline identity graphs. You will define and execute product strategy by assessing market needs, developing customer-focused requirements and roadmaps, and analyzing market trends and competitive dynamics. You will collaborate with data science teams on R&D initiatives, partner with engineering teams to deliver scalable solutions, and work with product commercialization leaders to bring products to market.
You will report to the Group Product Director.
You'll have the opportunity to:
- Oversee and evolve Experian's identity products that sit downstream of the identity graphs, ensuring resolution and linkage of client inputs to applicable outputs across online and offline environments.
- Translate needs into clear product and technical requirements, and work with engineering and product owners to deliver new features and enhancements.
- Manage the full product lifecycle, including roadmap, pricing, go-to-market (GTM) strategy, and ongoing optimization based on performance and voice of the customer.
- Monitor performance metrics (e.g., match rates, accuracy, coverage, latency), identifying opportunities to improve outcomes for clients.
- Assess market needs across AdTech and MarTech, with a focus on how offline and digital identity converge to support consumer marketing use cases (e.g., measurement, activation, enrichment, attribution).
- Guide innovation projects by partnering with the Experian strategy, data science, and development teams to test new MVPs that solve market problems.
- Collaborate with internal Experian teams (Sales, Marketing, Product, Data, Privacy) to ensure understanding of broader platform capabilities.
- Ensure agreement on privacy, data governance, and contractual requirements across all products and use cases.
- Participate in trade association working groups within the data-driven marketing ecosystem (e.g., NAI, IAB) to represent Experian.