When you think of Experian, you may think of credit. But our Experian Marketing Services (EMS) business works with leading brands, retailers, agencies, and media owners to help them understand audiences, plan activity, and deliver more useful marketing outcomes.
As Product & Proposition Marketing Manager, you'll play a pivotal role in shaping how EMS products and capabilities are positioned in the market. You'll develop differentiated propositions, clear messaging, and compelling product marketing assets that drive customer engagement and commercial growth鈥攅nsuring EMS stands out in a competitive landscape.
This is a Hybrid, London or Nottingham-based role (40% in the office) reporting to the Director of Customer Engagement for Marketing Services
Responsibilities
- Lead the development and execution of product marketing and propositions across the Experian Marketing Services portfolio
- Develop an understanding of EMS markets, buyers, sectors and use cases to inform clear positioning and messaging
- Monitor market trends, competitive activity and customer feedback to continuously refine positioning and propositions
- Define and maintain value propositions, positioning and narrative that differentiate EMS products and capabilities in market
- Partner with Product Management to translate product capabilities, roadmaps and strategic plans into market鈥憆eady propositions
- Create high鈥憅uality product marketing assets that articulate EMS value, including messaging frameworks, decks, use cases and supporting content
- Support go鈥憈o鈥憁arket planning and product launches, ensuring Marketing Services products are clearly positioned and well understood
- Collaborate with Customer Engagement, Go鈥慣o鈥慚arket and Marketing teams to improve market awareness and engagement while ensuring all product and proposition messaging is accurate, compliant and fit for purpose