THE POSITION:
The Senior Strategic Planner will be responsible for development and management of digital strategy for Intouch’s clients. The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of business and drive growth opportunities. The Strategist answers key questions such as how the customer experiences brands across all channels and how digital interactions fit into it. This role requires an in depth understanding of digital media, technology, and how trends affect marketing and healthcare industry.
Primary responsibilities require having a well-formed opinion and help guide a multi-discipline team on how data-driven marketing; mobile, social, and general marketing trends affect advertising.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by:
Works with team to develop brand, digital and channel strategies, briefs, ecosystems and customer journeys
Storyteller and persuasive presenter
Directs strategic key components of the clients business and actively engages client
Leads multiple , simultaneous projects and assignments including delegating as needed and appropriate
Responsible for survey development, focus groups and consumer interviews for smaller brands
Takes lead on all annual planning deliverables
Identifies opportunities for improvement, organic growth and workflow efficiencies of agency
Works with Directors to identify strengths and weaknesses of direct reports and helps improve their skill sets and responsibilities
Works with creative team to concept new relevant ideas
Writes comprehensive multi-channel plans, KPIs to evaluate and optimize
Partners with SMEs, Creative and Account to build cross-functional team
Ensures the strategies and behavior insights drive creative output throughout all stages of development
Solid relationships with SMEs and deep understanding of their roles and contributions
Expert pharmaceutical, assigned brand and audience knowledge
Expansive understanding of digital channels and works with Strategic Director on all cross-channel strategies, plans and ecosystems
Balances managing projects and individual assignments
Starts to develop and actively participate in the development of POVs, channel/tactical plans, patient journeys and digital ecosystems
Collaborates and encourages leveraging agency departments and expertise
modeling inclusive behaviors, and proactively managing bias.
All other duties as assigned.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by an employee with a disability, unless such accommodation would cause an undue hardship for EVERSANA. If reasonable accommodation is needed to perform the essential functions of your job position, please contact Human Resources.