Brand Manager OTC

Job Summary
 We are looking for Drive strategic marketing initiatives to establish market share and product success, while overseeing portfolio management, brand positioning, and promotional strategies. Collaborate with cross-functional teams and external stakeholders, ensuring compliance with regulations and delivering training to optimize sales force effectiveness.

Roles & Responsibilities
 
• You will be responsible for developing strategic marketing plans: Establish market share and prescription objectives, create brand plans, and build omnichannel product promotion strategies tailored to target audiences.
• You will be responsible for managing product promotions: Oversee promotional materials, campaigns, media planning, and advertising to increase product awareness and drive consumer engagement.
• You will be responsible for monitoring and analyzing performance: Track and evaluate key performance indicators (KPIs), conduct root cause analysis, and implement corrective actions to meet objectives.
• You will be responsible for stakeholder engagement: Collaborate with Key Opinion Leaders (KOLs), scientific organizations, and external agencies to support brand promotion and strengthen relationships.
• You will be responsible for compliance and process adherence: Ensure all marketing activities adhere to organizational policies and national regulations, optimizing processes for effective execution.
• You will be responsible for customer and market insights: Conduct market research, analyze competitor activities, and use insights to identify opportunities, improve brand positioning, and anticipate market trends.
• You will be responsible for team development and training: Provide training to sales force teams, develop resources for cycle meetings, and organize educational plans to align with marketing strategies.
• You will be responsible for portfolio strategy and management: Define long-term portfolio goals, create financial forecasts, and monitor execution to ensure alignment with business objectives and market needs.