Job Summary
We are looking for Drive strategic marketing initiatives to establish market share and product success, while overseeing portfolio management, brand positioning, and promotional strategies. Collaborate with cross-functional teams and external stakeholders, ensuring compliance with regulations and delivering training to optimize sales force effectiveness.
Roles & Responsibilities
• You will be responsible for developing strategic marketing plans: Establish market share and prescription objectives, create brand plans, and build omnichannel product promotion strategies tailored to target audiences.
• You will be responsible for managing product promotions: Oversee promotional materials, campaigns, media planning, and advertising to increase product awareness and drive consumer engagement.
• You will be responsible for monitoring and analyzing performance: Track and evaluate key performance indicators (KPIs), conduct root cause analysis, and implement corrective actions to meet objectives.
• You will be responsible for stakeholder engagement: Collaborate with Key Opinion Leaders (KOLs), scientific organizations, and external agencies to support brand promotion and strengthen relationships.
• You will be responsible for compliance and process adherence: Ensure all marketing activities adhere to organizational policies and national regulations, optimizing processes for effective execution.
• You will be responsible for customer and market insights: Conduct market research, analyze competitor activities, and use insights to identify opportunities, improve brand positioning, and anticipate market trends.
• You will be responsible for team development and training: Provide training to sales force teams, develop resources for cycle meetings, and organize educational plans to align with marketing strategies.
• You will be responsible for portfolio strategy and management: Define long-term portfolio goals, create financial forecasts, and monitor execution to ensure alignment with business objectives and market needs.
Dr Reddy's Laboratories Limited
https://careers.smartrecruiters.com/DrReddysLaboratoriesLimited