Marketing Manager - Oncology

Key Responsibilities

1. Strategic Planning & Business Growth

• Develop comprehensive country‑level marketing and growth strategies based on historical performance, market dynamics, and country growth plans.
• Define business models, assess risks, prioritize product portfolios, and evaluate business channels in collaboration with the Head of Business and EM Strategy/COE teams.
• Present strategic plans to senior leadership and translate them into annual execution roadmaps.
• Identify, evaluate, and drive new growth opportunities beyond the current business scope, including new channels, partnerships, and capabilities.
• Lead cross‑functional initiatives of varying complexity (e.g., new marketing channels, sales team structures, packaging innovation), ensuring capability readiness and leadership approvals.
• Support the Country Head (CH) and work closely with COE and cross‑functional teams to successfully execute strategic initiatives.

2. Portfolio Building & Commercial Assessment

• Ensure successful launches of FGTL products and differentiated FTM launches.
• Guide Marketing/Product/Brand Managers in identifying products based on prescription behavior, competitive landscape, market size, and internal capabilities.
• Collaborate with Marketing, Sales, Business Development, Regulatory Affairs, and Portfolio teams to shortlist products and prepare business cases and market access strategies.
• Present portfolio recommendations to the Head of Business and COE for approval and finalize portfolio prioritization.
• Participate in IPDO and portfolio review forums to track development progress.
• Build and maintain strong relationships with key decision‑makers and strategic accounts.

3. Execution Excellence & Launch Management

• Provide strategic direction for new product launch plans, including assumptions, competitive analysis, pricing, projections, and channel strategies.
• Ensure end‑to‑end launch readiness (T‑4 to T‑0), including promotional and communication plans.
• Conduct structured post‑launch reviews every quarter during the first 12 months to track performance and course‑correct.

4. Annual Marketing Planning, Review & Budgeting

• Translate country leadership direction and budget guidance into annual marketing priorities in collaboration with the Business Head.
• Review and challenge marketing plans prepared by the team, covering competition, pricing, growth opportunities, forecasts, and investments.
• Secure alignment and buy‑in from Sales teams before presenting final plans for leadership approval.
• Monitor monthly execution linked to KOL engagement, media, and digital initiatives.
• Participate in monthly SDP and quarterly business reviews; identify risks and recommend corrective actions.
• Plan, manage, and review the annual marketing budget.

5. Business Development & Alliance Management

• Identify products suitable for the Business Development (BD) route in line with strategic priorities.
• Conduct feasibility analyses covering strategic fit, therapy alignment, and pricing.
• Lead development of business cases and market access strategies.
• Engage with partners and customers as required and participate in alliance portfolio and brand reviews.

6. Patient‑Centric Innovation

• Partner with COE and country teams to design, pilot, and scale patient support programs, including:
  • Adherence programs
  • Financial aid initiatives
  • Counselling services
  • Mass diagnostic programs
• Ensure all initiatives comply with local regulatory and compliance requirements.

7. Doctor‑Centric Innovation

• Drive multi‑channel and rep‑less marketing approaches to expand doctor reach.
• Design and scale solutions that enhance doctor‑patient interactions.
• Develop and nurture innovative doctor referral networks.
• Partner with technology platforms and MOOC providers to deliver large‑scale doctor education programs.
• Collaborate with internal and external experts to develop patient‑friendly and innovative packaging solutions.

8. People Leadership & Talent Management

• Lead end‑to‑end talent management including hiring, onboarding, performance management, and succession planning. Drive individual and team performance through clear goal setting (SMART objectives), continuous feedback, coaching, and situational leadership. Build high‑performing, engaged teams by fostering motivation, supporting career development, managing underperformance, and effectively leading both in‑person and remote teams.

* To report product complaints (adverse events & product technical complaints) and medical information queries for all DRL products as per internal processes.