Brand Manager - Vistara

Job Summary
We are looking for a Product Manager to develop, implement, and maintain long-term strategies for high-potential products in our current and future portfolio, aiming to maximize market share and profitability through strategic planning and execution.

Roles & Responsibilities
• You will be responsible for conducting an in-depth evaluation of the competitive landscape and identifying opportunities for the organization. This involves defining key success factors and requirements necessary for a successful product launch and owning the product strategy document.

• This role would be responsible to work and gain market share in rural geography. 

• You will define the commercial strategy for the product early on, including market access strategy and plan, and creating marketing materials.
• Your role includes supporting countries in generating local market access, if required, and executing market research activities to evaluate market potential and strategies.
• You will also identify and mitigate potential hurdles, threats, and risks, both at the front end and back end.
• You will ensure cross-functional alignment on forecasts, product volume capacity requirements, and launch preparation, including recommendations for long-term product-specific capacity investments.
• You will be accountable for the product's profit and loss (P&L), including profitability calculation reflecting product-specific sales and marketing costs and other investments before and after handing over to markets.
• Your role includes defining and monitoring the life cycle management strategy with development teams and optimizing product allocation for products under supply constraints.
• Your responsibilities extend to portfolio optimization and rationalization, involving commercial growth strategies, portfolio rationalization, and conducting in-depth costing analysis and improvement strategies to enhance overall performance.