Own the launch and early scaling of Terapia in Brazil, leading operations, GTM execution, and market growth.
Terapia is a completely new digital product line, separate from our marketplace, designed to connect patients with therapists for ongoing mental health care. Patients are instantly matched with the right psychologist through a survey, which filters for preferences and therapy style, helping ensure the best possible fit.
On the therapist side, Terapia is a fresh opportunity, we onboard new therapists and create a fair, performance-driven system.
Launched in Poland in December and now expanding to Brazil and beyond, this role is all about owning, nurturing, and successfully launching Terapia in a new market. Your work in the first 90 days will determine whether we scale, pivot, or adjust our investment. This is a hands-on, high-impact opportunity to shape the future of the product.
What You’ll Do
Understand your users deeply: Talk to patients (including unhappy ones) and therapists to uncover blockers, pain points, and opportunities to improve the experience.
Drive product and operational decisions: Use Pareto/MVP thinking to prioritize what to build, test, or skip, turning messy inputs into clear actions.
Launch and scale the market: Onboard and manage the first cohort of therapists, setting up processes to ensure smooth operations and high-quality patient care.
Design and scale GTM processes, creating repeatable playbooks, and growing operations from a handful of users or hires to hundreds.
Adapt and improve continuously: Use feedback from users and local teams to optimize operations, product features, and the patient-therapist matching system.
Thrive in ambiguity: Navigate challenges, course-correct when needed, and learn fast in a dynamic early-stage environment.
Your Goals in the First 90 Days
Make Terapia operational and ready to scale: Establish processes, systems, and workflows—including hiring the first customer success team.
Build your first cohort of therapists: Recruit at least 10 therapists who are ready and available to see patients.
Gain deep user insights: Interview 20 patients to identify the most pressing problems worth solving.
Optimize patient-therapist matching: Refine the survey and matching system to ensure patients are paired with the most relevant therapists.
Close the feedback loop: Gather and share insights with local Docplanner teams to improve both operations and the product.