Job Purpose
We are looking for a highly motivated and experienced Key User Manager to drive sales, profit, and strategic relationships with large professional users in the Assembly Line & Manufacturing sector in Northern Vietnam. The role focuses on developing long-term partnerships with major manufacturing plants, assembly lines, precision mechanics, automotive, electronics, and industrial equipment contractors.
Core Responsibilities
- Full ownership of sales turnover and profit targets for assigned Key Professional Users (KPUs) in the Assembly Line segment in Northern Vietnam.
- Identify, acquire, and develop new key professional users while expanding and deepening the existing customer portfolio.
- Build and maintain strong, long-term strategic relationships with decision-makers (C-level, Plant Directors, Engineering Managers, Procurement Heads) at large manufacturing plants and assembly lines.
- Implement central user-marketing strategies and develop customer-specific solutions to increase Bosch Power Tools market share.
- Ensure the optimal product and service mix tailored to each key user’s specific applications and requirements.
- Act as the main interface and coordinator with internal stakeholders (Product Management, Marketing, Technical Support, ASA, Logistics, Finance) to deliver excellent customer experience.
- Drive cross-selling initiatives across Bosch Power Tools portfolio and related divisions.
Key Tasks
- Proactively acquire and manage key projects and tenders from large manufacturing customers.
- Negotiate and close frame contracts (long-term agreements) with key professional users in an entrepreneurial manner.
- Manage customer contact data, maintain direct high-level relationships, and ensure smooth internal coordination.
- Conduct in-depth customer portfolio analysis to understand decision-making processes, project pipelines, and infrastructure needs.
- Provide structured feedback to internal teams on user demands, applications, pain points, and market trends.
- Monitor and ensure the fulfillment of added-value services (logistics, 1st level technical support, financial solutions, after-sales service).
- Deliver commercial and product training to the customer’s sales and technical teams.
- Organize Key User events, technical seminars, and solution demonstrations.
- Develop direct sales activities while ensuring no conflict with retail channels.
- Drive TGS (Total Gross Sale) responsibility for Key User Partnership Customers, including retail sell-out and partnership development.