The Technical Marketing Specialist is part of the New Product Development Team and will work closely with the responsible Group Product Category Manager. Our team collaborates with sales, customers, and end users to gather valuable product and category insights, translate user needs into technical specifications, and ensure the efficient operation of product development and launch within the assigned category. This role focuses on end user testing, offers support to internal and external stakeholders, and collaborates closely with cross-functional teams to support the launch and maintenance of new, and existing products.
End User and Product Testing:
- Coordinate and facilitate end user testing sessions and field visits for new products or features.
- Collaborate with the team to create and execute test plans and scenarios.
- Compile testing feedback to provide valuable insights for product refinement.
- Customer Service and Dealer Support:
- Act as primary point of contact for customer inquiries, providing timely and accurate information.
- Address and resolve customer concerns or issues, escalating when necessary.
- Gather customer feedback and insights to share with the Group product category manager for continuous improvement.
Communication and Resource Coordination:
- Act as a liaison with internal teams, ensuring clear communication and information flow for product development and technical marketing activities.
- Support in drafting and editing customer-facing communications (packaging, launch guides, press releases).
- Assist various departments to ensure availability of necessary resources for technical marketing activities.
Demonstration and Sales Support:
- Conduct product demonstrations for events, potential customers, dealers, and end users showcasing key features and benefits of the products.
- Collaborate with the sales team to provide pre-sales support and address customers inquiries.
- Demonstration development, documentation, and training.
Support Set-up and Documentation Management:
- Organize and maintain project and product documentation, ensuring version control and accessibility.
- Assist in the development of key data sheets (product requirements and market insights for new product developments), pricing and profitability calculations, sell sheets, and product launch guides.
- Collaborate with team members to compile and update project reports, status updates, and other relevant documents.