Develop and execute comprehensive account plans for Amazon (direct business & marketplace partners), generic and specialized third-party e-commerce platforms, and strategic Multi-channel Retailers (including department stores), ensuring sales targets, profitability, and market share objectives are achieved.
Negotiate and manage contractual agreements, pricing, and promotional activities with assigned key accounts to optimize commercial terms and foster long-term, mutually beneficial partnerships.
New Opportunity Identification & Business Development (Strategic Touchpoint Management):
Proactively identify, evaluate, and develop new business opportunities by engaging with diverse customer and partner touchpoints.
Profitability Optimization of Strategic Outlets: Drive the transformation of owned or strategically important retail/service outlets from a visibility-focused model to a profitable business unit, implementing strategies for demand generation, optimized offerings, and service innovation.
Strategic Alliance Development: Cultivate and manage relationships with non-commercial, institutional partners, identifying and securing opportunities for collaboration, funding, and project implementation aligned with brand values and business objectives.
Channel Partner Enablement: Develop and execute strategies to enhance alignment and cooperation with independent channel partners operating digital storefronts, providing support, co-marketing initiatives, and optimizing their sales performance.
Cross-Channel Strategy & Synergy:
Ensure consistent brand representation, messaging, and customer experience across all managed online and offline touchpoints.
Collaborate with internal marketing and e-commerce teams to align promotional calendars, inventory management, and digital strategies for maximum impact.
Performance Monitoring & Reporting:
Define, track, and analyze key performance indicators (KPIs) across all managed accounts and new initiatives (e.g., sales revenue, profit margin, market share, customer satisfaction, project success rates, channel partner performance).
Provide regular, insightful reporting and strategic recommendations to leadership on account performance and new opportunity progress.
Market Intelligence & Trend Analysis:
Continuously monitor market trends, competitor activities, and technological advancements in e-commerce, digital transformation, and strategic partnerships to identify new growth avenues and maintain a competitive edge.