We are seeking a dynamic and strategically-minded Social Media Specialist to join our team and become the voice of Bosch across our diverse social media landscape. In this role, you will serve as a bridge between our multiple business units and our online communities, driving meaningful engagement whilst safeguarding our brand reputation.
You will combine community management expertise with strategic insight to amplify our brand presence, foster positive dialogue, and ensure our social media channels reflect Bosch's commitment to excellence and innovation.
Your main functions will be:
► Manage and orchestrate the dialogue on social media accounts from a wide range of different Bosch business units to increase positive engagement (community management)
► Consult and collaborate with page managers and relevant stakeholders across multiple Bosch divisions to realise the brand's strategy and create buzz regarding focus topics and campaigns
► Detect and escalate potentially brand damaging content to key stakeholders (crisis management)
► Monitor and analyse social media channels, providing voice of the customer feedback to page managers
► Update and maintain the social media knowledgebase in alignment with relevant internal and external stakeholders
► Develop best practices and participate in continuous improvement activities whilst also providing support and coaching colleagues on social media
► Ensure Change and Release Management processes are adhered to
► Be open to creating content in collaboration with clients on demand