Plan and execute the marketing strategy for the Bosch Workshop Concept, including budget planning and control, coordination of events, and marketing campaigns.
Roll out new services for the Bosch Car Service network, determining business models, setting pricing strategies, and introducing service packages to develop Value Added Services.
Guide and support the sales team in the implementation of the concept in the market.
Manage relationships with suppliers and other departments in the company.
Develop and lead the concept strategy, establishing mid- and long-term business plans.
Analyse competitors' activities and identify opportunities for business development.
Coordinate customer surveys and assessments regularly.
Plan Bosch Car Service network expansion per country in the region of North-West Africa.
Set up, lead, and deploy strategic cooperation with key partners.
Support new Bosch Car Service acquisitions through market-specific campaigns.
Follow up on the Bosch Car Service contracting process, revising/updating content based on country-specific regulations and market requirements.
Report to the Workshop Concept North Africa Team leader.