Effectively identifying and targeting clients to present customers with the most compelling and appropriate offer is central to our success. Whether through client partnerships, referrals from aggregators, social media advertising, email, or direct mail marketing, being able to identify prospects and gather accurate data to determine the right product/rate/offer combination is crucial.
We are seeking a technically-inclined, hands-on leader to drive growth in our Credit-Based Marketing programs. To be successful, you should have deep expertise in running prescreen direct mail programs and experience in optimizing credit-based programs at marketplace partners such as Credit Karma Lightbox and Experian Activate. You are not just a strategist; you are a practitioner who is analytically rigorous and adept at translating data-driven plans into flawless execution. You are highly effective at bridging gaps within large, cross-functional groups to find common ground and drive clarity across teams.
You have deep knowledge working with the credit bureaus and with credit data, so you can speak the same language as our credit risk and underwriting partners. You are accustomed to working closely with internal and external partners to define business and technology needs in support of data-driven strategies.
Responsibilities
- Strategy & Execution: Define and execute the credit-based marketing strategy to leverage credit, customer, and alternative data to market the right product to the right person at the right time.
- Direct Mail Ownership: Define strategy, devise appropriate targeting and creative strategies, and manage P&L performance of the Direct Mail acquisition channels.
- Hands-on Analysis: Independently perform deep-dive campaign analysis; Comfortable pulling data, attribute performance, and identifying optimization opportunities.
- Marketplace Optimization: Drive the adoption, growth, and optimization of credit-based acquisition strategies at key marketplace partners (e.g., Lightbox) and D2C channels.
- Program Sustainability: Establish and maintain a sustainable, profitable DM program to supply the leads necessary to fuel aggressive growth objectives.
- Technical Collaboration: Partner with the Product team to define a streamlined user acquisition path for pre-screened customers and work with Credit Risk to ensure alignment of underwriting criteria.
- Innovation: Explore mechanisms to reduce cycle times and the cost of direct mail while remaining responsive to business lead demand.
- Cross-Functional Leadership: Collaborate with data science, underwriting, marketing, and sales teams to drive improvements in credit-based targeting models by testing data enhancements and data sources.