Consultant, Marketing Management

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Be part of shaping the future of retirement. Retirement Solutions is embarking on one of its most ambitious and high‑visibility initiatives—expanding Protected Retirement Solutions, a rapidly growing category that is redefining how millions of Americans turn savings into lifetime income security. We’re looking for a Marketing Consultant who is energized by complex challenges, thrives in a matrixed environment, and is passionate about building marketing that drives adoption and results. 
 
In this role, you will serve as a strategic engine behind integrated marketing and participant content—connecting product innovation with clear, human storytelling that drives awareness, understanding, and adoption. You’ll define and execute marketing and content strategies that span consultants, advisors, plan sponsors, and participants, partnering across product, distribution, sales, digital, analytics, and external agencies. This is an opportunity for a marketer who thrives in complexity, brings both vision and executional excellence, and is energized by building new capabilities in a fast‑evolving space.

What will you do:

• Develop and lead holistic launch and promotional strategies for Protected Retirement Solutions, including in‑plan guarantee products, in partnership with internal and external product stakeholders.
• Define and evolve participant content and messaging strategies across web, mobile, email, webinars, on‑site experiences, and sales‑led moments, ensuring a cohesive and connected story.
• Translate business goals (e.g., enrollment, deferral increases, rollovers, retention, digital adoption, solution uptake) into clear marketing and content pillars that scale across plans and segments.
• Build, maintain, and enhance marketing and content assets—including web pages, videos, print materials, educational resources, tools, calculators, and presentations.
• Map and optimize end‑to‑end audience journeys, partnering closely with other audience owners, Digital, and UX teams so content, triggers, and experiences work together seamlessly.
• Govern content libraries, templates, and product brand guides to drive reuse, consistency, quality, and compliance across product and promotional materials.
• Measure performance and apply insights, analytics, and test‑and‑learn approaches (A/B, multivariate) to continuously improve outcomes and inform future strategy and campaigns.

What we are looking for:

• Strategic yet execution‑oriented marketer who can connect long‑term vision to phased, practical plans that deliver results.
• Comfortable navigating complexity, with the ability to work effectively across a highly matrixed organization and shifting priorities.
• Storyteller who starts with audience needs and emotions, simplifying complex retirement concepts into clear, action‑oriented messaging.
• Strong collaborator and influencer, able to build trusted partnerships across sales, product, analytics, legal, compliance, operations, and agencies.
• Highly organized and detail‑driven, with strong project planning, documentation, and follow‑through across multiple concurrent initiatives, including product tools and calculators.
• Data‑informed decision maker, using insights and experimentation to guide strategy, optimize performance, and scale what works.
• Confident communicator with executive presence, capable of influencing senior leaders and aligning stakeholders around shared goals.
• Learning‑oriented and adaptable, energized by evolving solutions, new tools, and emerging trends in retirement and participant behavior.
• Ownership mindset, bringing energy, accountability, and momentum to high‑visibility, business‑critical initiatives.

FINFRA Series 6 required within 120 days of hire.

This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 3 days per week. Current Nationwide Remote Associates may also be considered.

Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Consultant, you are responsible for leading and/or assisting the overall development and execution of marketing strategies using highly advanced marketing principles and standard methodologies. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. We'll count on you to ensure a strong focus on end-to-end customer experience, delivering outstanding customer experience overall.

Job Description

Key Responsibilities:

• Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions

• Leads projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.

• Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.

• Collaborates on and/or may lead creative development, and provides feedback on look and feel. Develops creative briefs.

• Monitors emerging innovative trends in content, design and marketing tactics

• Reviews and uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.

• Ensures programs are on strategy and on schedule.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to Manager/Director/AVP. This is an individual contributor role and may have an opportunity to manage a team based on organizational structure; may also lead virtual/project teams.

Typical Skills and Experiences:

Education: Bachelor’s degree in marketing, business administration or related field preferred. Master’s degree is a plus.

License/Certification/Designation: Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required Federal and/or state licenses/registrations within the time period designated by the business unit. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails or is unable to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Experience: Typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field.

Knowledge, Abilities and Skills: In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers. Knowledge of project leadership concepts and methodologies. Possesses strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, and maintain relationships. Ability to lead and prioritize projects. Ability to function independently or in a team environment with limited supervision. Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Skilled at customer focus, operating capabilities, personal effectiveness, and strategic capabilities.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.

Values: Regularly and consistently demonstrates Nationwide Values.

Job conditions:

Overtime Eligibility: Not Eligible (exempt)

Working Conditions