Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, weāre helping build aĀ sustainableĀ economy where everyone can prosper. We support a wide range of digital payments choices, making transactionsĀ secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
VP, Marketing Technology Solutions, Product Management-Technical
Overview
The Marketing Technology Solutions program's vision is to deliver a fully modernized, insightādriven digital marketing engine where campaigns are created once, executed everywhere, and continuously optimized through measured ROIāacross B2B, B2C and B2B2C. The team is focused on building an interconnected MarTech ecosytem with endātoāend automation from brief to execution, seamless reporting across all campaigns, and the ability to scale onābrand creative and personalized sales materials using customer and product insights. This end-to-end experience for our marketers will be fully AI enabled through our Agentic Marketing System, orchestrating the process to create effective marketing tactics and campaigns, easily leveraging historical data and effective tactics.
Today, we are in an important transition phase. Campaign execution and reporting exist across multiple tools and processes, limiting our ability to orchestrate campaigns as a single system or measure ROI consistently. Project management and execution workflows are not yet fully standardized, creative scale is constrained, and customer insights are not consistently activated across marketing and sales. We are in the process of building an enterprise MarTech foundation to drive the next phase of growth for Mastercard.
Role
As the Vice President of Marketing Technology Product Management-Technical, you will serve as the enterprise-wide owner of Mastercardās foundational global marketing and communications platforms and data. You will define and drive the vision, strategy, and product roadmap for capabilities spanning the full marketing lifecycleāensuring our systems, workflows, and data models operate as an integrated, scalable, and high performing ecosystem. You will guide modernization efforts across the broader marketing technology stack, reducing complexity, and enabling global consistency. This leader will lead a team of Technical Product Managers while partnering with Engineering, Program Management, Marketing Stakeholders and broader enterprise stakeholders to support Mastercardās rapidly evolving business needs.
Role Responsibilities:
Strategic & Product Leadership
ā¢ Partner with the Marketing and Communications product co-founder and own the technical product strategy for our long-term vision, roadmap, and prioritization model for foundational marketing capabilities across the marketing and communications ecosystem.
ā¢ Translate enterprise needs and marketing operating models into cohesive product experiences, scalable design patterns, and a robust future state blueprint
ā¢ Establish and track success metrics that measure product performance, data integrity, efficiency and experience outcomes.
ā¢ Lead the design and delivery of product features and enhancements spanning Adobe, Salesforce Marketing Cloud and other 3rd party MarTech platforms as well as charting direction for a connected data platform and integration layers to support end-to-end business processes and product experience
Cross Functional Leadership
ā¢ Partner with marketing stakeholders, program management, and engineering to drive delivery excellence, manage dependencies, and ensure successful execution of product initiatives
ā¢ Influence senior stakeholders on technology, data, and process implicationsāadvising on risks, tradeoffs, and strategic investment priorities
ā¢ Represent your product domain in governance forums, planning cycles, and cross functional product integration efforts
People Leadership & Capability Building
ā¢ Coach and develop a team of technical product managers elevating product craft, data fluency, and MarTech expertise
ā¢ Foster a culture of innovation by bringing market insights, product best practices, and emerging MarTech technology trends into the strategy and design process
Set the example for a culture of community and collaboration across teams in multiple offices and time zones.
All About You
ā¢ Extensive experience leading large-scale technology and modernization initiatives with demonstrated success harmonizing processes, data and platform configurations across a global enterprise
ā¢ 10+ years in technology and product management, with a strong track record of driving complex, cross functional product builds, enhancements and transformations
ā¢ Demonstrated expertise in growth marketing capabilities with a strong understanding of marketing and revenue generation
ā¢ The ability to explain complex product and technology trade-offs to senior executives and the business value of investing in marketing technology in the form of strong visuals such as Powerpoint, Figma, etc.
ā¢ Proficiency in product management frameworks, agile delivery practices, and tools such as AHA! and Jira, with the ability to translate strategic objectives into actionable product roadmaps and continuous value-delivery
ā¢ Experience designing scalable, integrated solutions using configurable platforms, API driven integration layers, and enterprise architecture
ā¢ Strong program and project leadership, with the ability to manage cross functional teams, navigate dependencies, and identify and mitigate risks across enterprise level initiatives
ā¢ Exceptional strategic thinking and product storytelling skills, with the ability to translate complex technical or process concepts into clear, compelling product direction and value-centric narratives that drive adoption
ā¢ Demonstrated ability to lead through complexity and organizational change, influencing leaders across Marketing, Technology, and the business to deliver outcomes
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercardās security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercardās guidelines.
In line with Mastercardās total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
Pay Ranges
New York City, New York: $245,000 - $391,000 USD