Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, weâre helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Senior Specialist, B2B Product Marketing
The B2B Product Marketing Senior Specialist will be an important asset and business driver for Mastercard, supporting our Core Product and Commercial Strategy, including Industry Partners and Issuers, to develop marketing strategies focused on driving new product flows, and acquisition/retention/activation/usage on their current portfolios for Mastercard's Core and Commercial Products.
Mission:
Connect product capabilities, customer needs, and go to market execution across functions to drive adoption, sales effectiveness, and sustainable growth.
Connect the dots across Product, Sales, IMC, and Marketsâtranslating customer needs and product capabilities into clear positioning, compelling narratives, and effective go to market execution that drives adoption, sales confidence, and growth.
Responsibilities:
⢠Cross Functional Orchestration: Act as the connective tissue across Product, Sales, IMC, Research, and Marketsâaligning priorities from strategy through go to market and scale.
⢠Insight Translation & Customer Truth Framing: Partner with Research and Insights teams to translate data, trends, and analysis into clear customer truths, buyer journeys, and market relevant narratives.
⢠Positioning & Value Narratives: Turn complex capabilities into simple, human, emotionally resonant stories that clearly articulate why it matters and why Mastercard.
⢠Experience Led Go to Market: Design go to market approaches that bring products to life through experiencesâsales motions, demos, partnerships, sponsorships, and brand moments.
⢠Sales Enablement with Confidence & Connection: Equip Sales with narratives, demos, and enablement that make them confident and conversantâsupporting meaningful, credible customer conversations.
⢠Scale Through Platforms and AI: Leverage global platforms and Centers of Excellence (Creative Studio, RFP Factory, Products and Sales Center, Marketing Center), automation & AI to reduce manual dependency and free teams to focus on creativity, experience design, and impact.
Requirements:
You are a customer-centric marketing professional with a strong business mindset and the ability to translate business needs into Company value. You thrive in fast-paced, global environments and build trusted relationships across diverse stakeholder groups.
You bring:
⢠Proven experience in client-facing marketing roles, such as Marketing Account Management, B2B Marketing, or similar positions within B2B or payment´s ecosystem.
⢠Prior experience working directly with B2B Companies, issuers, acquirers or related financial institutions, enabling fluency in payments industry and terminology.
⢠Solid understanding of B2B Marketing Dynamics and Tactics, leading to Brand Awareness and performance / conversion campaigns and Events.
⢠Strong analytical and data-oriented mindset, with the ability to identify trends, and support decision-making.
⢠Excellent communication skills across technical and non-technical audiences and a proactive, problem-solving-oriented approach
⢠Native Portuguese and fluency in English
⢠This role is based in São Paulo and follows a hybrid work model, with an expectation to work from the office at least three days per week, supporting close collaboration with local teams and stakeholders.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercardâs security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercardâs guidelines.