Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, weāre helping build aĀ sustainableĀ economy where everyone can prosper. We support a wide range of digital payments choices, making transactionsĀ secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director, Global Social Media
Who is Mastercard?
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Title and Summary
Director, Global Social Media
The role is in the Global Brand & Advertising team who help drive business and brand objectives by building the brand as a key enabler of our business. Defining the brand strategy and driving preference and consideration among target consumer segments and B2B buying groups through compelling, culturally relevant, marketing strategies and campaigns that cut through and drive engagement and business and brand outcomes.
The team is focused on cultivating a future-proofed branding & advertising strategy that drives design and brand excellence. We collaborate and partner with teams across the organization, including Regional Marketing, Communications, Product teams, Operations & Technology, and HR.
Overview
As Global Social Media Director (reporting to the SVP, Global Brand Advertising, Social Media & Agency Relations), you will set the global vision and operating model for Mastercardās social channels, building community, elevating creative output, and driving measurable impact for the business.
This role is central to bringing our brand strategy to life on social through bold, culturally relevant storytelling and best-in-class community building and management. You will provide strategic counsel and hands-on leadership, shaping what we say, how we show up, and how we engage, partnering with Global, Regional, and Market teams to build programs that strengthen brand affinity, grow our audience, and differentiate Mastercard as a top global brand.
The Job
You will define how Mastercard shows up on social, building community, sparking conversation, and bringing our brand to life through creative, culturally relevant storytelling. You will translate business priorities into clear, measurable social plans across priority platforms.
Building on a strong foundation, you will elevate our global social strategy for the next phase of growth, raising the creative bar, accelerating community growth, and drive engagement. You will lead the global social Center of Excellence and set clear direction on channel roles, content standards, tone of voice, and paid vs. organic approach so markets can create locally relevant work with a consistent Mastercard point of view. You will partner closely with regional and local teams, using insights and performance learnings to refine guidelines, share best practices, and inspire the strongest work across the world.
You will ensure our social presence expresses the Mastercard brand through strong visual, audio, and written craftāanchored in our tone of voice and multi-sensory strategy, and shaped through the lens of inclusionāso we continue to earn relevance as a leading brand on social.
You want to be a part of this team because you believe social is where brand, culture, and community come to life. Youāre a collaborative thought partner and consumer advocate who brings strong creative judgment, able to spot a great idea, shape it into compelling storytelling, and raise the bar on craft. You stay close to cultural moments and audience insights, and you use them to create content and experiences people choose to engage with and share.
The Global Social Media Director will be responsible for the management of our digital agency(s), platform relationships, collaboration with cross functional marketing teams to co-develop (with regional and local teams) and manage a digital content strategy & architecture.
Responsibilities
ā¢ Leads on the build and execution of global social strategy to grow and engage Mastercardās communities across priority platforms, strengthening brand relevance and improving performance through clear channel plans, content strategy, and measurement, effectively managing brand reputation
ā¢ Oversees development and delivery of social campaigns and always-on content that can be adapted and scaled globally, ensuring creative consistency and local relevance
ā¢ Leads the global Social Media Center of Excellence, setting standards for channel roles, tone of voice, community management, content approach, and measurement; partners with markets to capture learnings and evolve best practices
ā¢ Manages relationships with social agency partners to deliver strategy, content production, community support, and reporting
ā¢ Manages the in-house Community Manager and oversees content creation with agency partners and the in-house studio; provides creative leadership to elevate storytelling and craft across channels
ā¢ Identifies platform and cultural opportunities and leads testing (formats, creators, partnerships) to improve relevance, engagement, and community growth
ā¢ Creates playbooks, toolkits, and guidelines and shares best practices to enable regional and market teams
ā¢ Recommends platform roles and paid/organic approach based on audience insights, performance data, and business priorities
ā¢ Maintains strong relationships with platform and creator ecosystems to stay ahead of emerging trends and opportunities
ā¢ Serves as a social media subject-matter expert, influencing stakeholders and upskilling teams through POVs, learning sessions, and shared best practices
ā¢ Leads social governance, ensuring audit controls, compliance requirements, and documentation are in place across channels, markets, and partners
ā¢ Manages portions of the social budget, forecasting and tracking spend to ensure campaigns and always-on programs deliver within allocated budgets
All About You
ā¢ First and foremost, you are a nurturing leader & motivator and someone who will be a great example of āthe Mastercard Wayā and embody your approach to representation, inclusion and fairness
ā¢ 10+ years of strategy experience working on a social team or at a social agency
ā¢ Strong experience on leading the social strategy, planning, channel approach, creating strong/engaging content
ā¢ Proven experience working on social activations for large campaigns
ā¢ Proven experience in managing up, across, and downstream with peers and partners
ā¢ Led complex cross-functional projects locally and globally
ā¢ Demonstrated success building relationships and delivering results with global, multi-cultural and remote project teams
ā¢ Proven experience working with creative teams on digital and social platforms (examples of projects encouraged)
ā¢ Demonstrated success in initiating and executing social campaigns and creating engaging content
ā¢ Comfortable in managing ever-changing platform landscape while providing clear POV's and willingness to align / educate / compromise with partners
ā¢ Early adopter and problem solver for digital platforms (Comfortable trying new tools and adapting to process improvements)
ā¢ Excellent oral and written communication skills including meeting facilitation
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercardās security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercardās guidelines.
In line with Mastercardās total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual b