Marketing Associate – Education and Awareness
As a Marketing Associate, Education and Awareness, you will support and execute digital marketing initiatives, social media strategy, content development, and campaign performance tracking. This role is ideal for a creative, data-driven marketer who thrives in a fast-paced environment and enjoys managing multiple projects while supporting brand growth and audience engagement.
As a premier consulting and technology firm, alliant is focused on providing solutions to help businesses transform and thrive while acting as their ongoing growth partner. With six specialized divisions working together, we provide seamless end-to-end impactful support so clients can focus on what matters most.
Responsibilities:
- Plan, execute, and manage integrated digital marketing campaigns across email, social, and web channels
- Maintain campaign calendars and track KPIs including engagement, conversion, and ROI
- Support email marketing efforts including segmentation, testing, and performance tracking
- Develop, schedule, and publish content across major platforms (LinkedIn, Instagram, Facebook, X, TikTok, YouTube)
- Monitor engagement, respond to interactions, and manage social media advertising campaigns
- Analyze performance metrics and prepare regular social reporting
- Support on-page and off-page SEO initiatives including keyword research and content optimization
- Monitor website traffic, rankings, and performance using analytics tools
- Create and manage content for social media, email, blogs, and website updates
- Coordinate multiple marketing projects, timelines, and stakeholders using project management tools
- Maintain digital assets and ensure brand consistency across all deliverables
- Track and analyze campaign performance across channels
- Prepare reports with insights and recommendations to improve marketing effectiveness
Qualifications:
- Bachelor's degree required in English, Journalism, Communications, Marketing, or related field
- 3+ years of experience in marketing coordination or digital marketing role preferred
- Hands-on experience with social media management, digital campaigns, and SEO
- Proficiency with social media platforms, analytics tools, and CMS systems
- Experience with email marketing platforms and paid advertising tools preferred
- Strong organizational and project management skills with attention to detail
- Excellent written and verbal communication abilities
- Collaborative, self-motivated, competitive, and highly professional
- High sense of urgency with the ability to meet deadlines and changing priorities
- Receptiveness to performance feedback within a team environment is essential
- Experience in a professional services environment, highly complex consulting environment, or executive search firm is highly preferred
- Candidate must reside or relocate to Houston, TX
alliant offers a comprehensive compensation and benefits package including 100% employer paid medical/dental premiums for single coverage for certain options, 401(k) matching, PTO, company provided life insurance and disability, onsite gym and group fitness classes, paid covered parking, daily allowance for onsite café and Starbucks, and more!