Activation Marketing - Orthodontics

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Job Description:

Activation Marketing – Orthodontics – 3M Oral Care India (Based at Bangalore)

Demand Generation
•    Marketing campaign Planning and execution for Orthodontic portfolio
•    Define local social media/media/key platforms for communications
•    Execute on End-user communications through multi channel approach to drive demand for OCSD products
•    Recommendation on media buys
Sales Partnership And Engagement
•    Delivering programs/promotions/new product materials to field sales
•    Close alignment/partnership with sales teams to deliver programs
•    Ensure salesforce compliance w.r.t campaign execution for digital, offline and educational activities

Scientific Marketing Support
•    Regulatory and legal alignment for 
•    Interfacing with Clinical specialists & SA&E team – technical/ whitepapers/customer testimonials – ensuring meets customer requirements/local regulations

Marketing Requirements
•    Leverage Customer Ops activities/support to deploy programs (Communication, Media Relation, expos & Events, POS)
•    Provides insights of local market, product performance, customer demand and feedback
•    Liaison to the local functions like customer service, sales force, application engineering, regulatory
•    Competitive intelligence
•    Ensure local regulatory and packaging compliance for portfolios/programs
•    Align to Campaign outcomes/input/results
•    Capture and communicate the NPI voice of market, ideas, local needs
•    Manage local calendar of execution

Marketing Updates
•    Owner of the audience evolution – aggregate view of the local audience and articulating that to the management and Asia team.
•    Ensure monthly reports and dashboards are shared with Asia team.

Channel
•    Help build eCommerce capabilities of channel partners
•    General and specific channel partner engagement/ execution of through channel marketing plans – via MDF and CIP programs.
•    Syndication to the channel partner to drive local market growth
•    Support Trade shows, Customer events

Primary Metrics
•    Portfolio Performance % Growth / COGS of Orthodontic Portfolio
•    Demand Generation activity performance
•    Marketing Program execution and Impact (MROI%)
•    Organic Local Currency growth %
•    End user demand generation 

Secondary Metrics
•    Priority project completion
•    Progress on local needs

Your Skills And Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:
•    Business and Marketing education and experience
•    Minimum 3 years of experience in a Marketing role – preferably consumer facing roles
•    Excellence in marketing disciplines (price, portfolio, end-user, channel, communication)
•    Knows customers and market dynamics, key market trends
•    Knows Digital Marketing with an emphasis on consumer/ end customer marketing
•    Has the personality to convince and engage sales teams

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