Marketing and Communications Manager - Academy

The Marketing Manager supports the day-to-day marketing needs of Catalight Academy while contributing to audience growth and course enrollments across the Academy portfolio. This role blends execution and optimization. The individual supports campaigns, launches, and content development while helping improve acquisition funnels, conversion rates, and learner engagement.

Essential Job Functions

Growth and Enrollment Support

• Support the development and execution of marketing plans aligned to enrollment goals
• Execute paid and organic campaign testing, including content, messaging, and audience targeting
• Monitor performance metrics and recommend improvements

Campaign Execution and Content

• Write and deploy digital ads, email campaigns, newsletters, and promotional content
• Support course launches, live events, and key enrollment periods
• Partner with instructors and internal teams to align messaging and promotional timing

Audience Engagement and Learner Journey

• Help map and improve the learner journey from awareness to enrollment
• Develop targeted email nurture sequences and re-engagement campaigns
• Support audience segmentation efforts to tailor messaging to professional groups

Brand and Marketing

• Support adherence to brand standards across Academy channels
• Create Academy social media assets, including video, GIFs, and photography with timely, audience-focused messaging
• Research marketing opportunities and assist with execution planning

Qualifications

Minimum Education, Experience & Training Equivalent to:

We believe humans with a diverse range of experiences may be suited for the work at hand. We are avoiding education and experience minimums with an acknowledgment that these can be barriers for historically excluded groups. We’re looking for someone who brings deep expertise in people-centered work and is excited to grow with us. This role is well suited for someone who has:

• 8+ years of experience in a Marketing or Communications role.
• Project Management experience preferred.

Requests:

• Must be able to communicate effectively within the work environment, read and write using the primary language within the workplace.
• Visual and auditory ability to work with clients, staff and others in the workplace continuously.
• Frequent speaking and listening (25-75%) to clients, staff, and others in the workplace.
• Utilize computer and cell phone for effective communication.
• Proficient in Microsoft Office (Outlook, Word, Excel, etc.), with a high level of expertise in PowerPoint.
• Proficiency using project management software such as Monday.com to maintain organizational transparency.
• Experience using Adobe Creative Suite and a working knowledge of HTML.
• Proficiency in utilizing and manipulating photography and graphics for website and social media posts to amplify our community's voice.

Knowledge, Skills & Abilities (organized by our company values): 

Community oriented: 

• Service-oriented and flexible with a track record of providing excellent customer service.
• Demonstrated interpersonal skills to foster collaboration across teams.
• Seeks to understand the underlying needs, desires, and values of colleagues.
• Proactively builds spaces for others to engage in learning and community.
• Appreciates and demonstrates collaboration across teams.
• Serves as a role model, bringing our core values to life in your work.
• Works well with employees at any level of employment.
• Personable; able to work comfortably with individuals at all levels within the organization.
• Excellent verbal and writing communication skills; frequent proofreading and checking content for accuracy.

Equity informed:

• Sensitivity to working with an ethnically, linguistically, culturally, and economically diverse population.
• Knowledge of multiple historically excluded groups with knowledge in I/DD (intellectual and developmental disability) communities.
• Interest in working with and elevating employee needs.
• Approaches work with a growth mindset, welcomes feedback, and understands that humans all have biases and are imperfect as a baseline.
• Experience working and communicating with families.

Bold:

• Operating in a fluid, fast-changing, high-growth environment while navigating ambiguity with excitement.
• Comfort in managing day-to-day responsibilities with or without supervision.
• Demonstrated analytical skills to drive program visioning, implementation, and impact measurement.
• Must be highly detail-oriented in all pursuits and outcomes.
• Commitment to meet agreed-upon deadlines on time or ahead of schedule.
• A commitment to the values of the organization while demonstrating good judgment, flexibility, patience, and discretion when dealing with confidential and sensitive matters.

Wellbeing driven: 

• Willingness and commitment to self-reflection and re-thinking.  
• Ability to understand your physical, mental, social, and financial wellbeing needs with a willingness to co-create boundaries that allow you to sustainably show up and honor your humanity.
• Capacity to contribute to and help cultivate effective + sustainable wellbeing driven spaces.

Conditions of Employment

• Ability to obtain and maintain criminal record clearance through the Department of Justice (DOJ). The People & Performance Department must analyze DOJ/FBI live scan reports in accordance with applicable Federal, State, and Local laws, as well as fitness for the position.
• Ability to obtain and maintain clearance through the Office of Inspector General.
• Must attend any required training.

Time Type:

Full time

Compensation:

Internal Lateral - No Recruitment

The statements contained in this job description reflect general details as necessary to describe the principal functions of this job. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas as deemed fit for the organization.