Principal Responsibilities:
Paid Media Strategy
Omnichannel Paid Media:Take full ownership of all paid media channels, including industry-specific sponsored content, search, display, and social advertising.
Sponsorship Management:Identify, negotiate, and execute high-impact sponsorships with industry publishers, newsletters, and event organizers to maximize brand reach and lead flow.
Strategic Sales & ABM Alignment: Partner with Sales leadership to execute Account-Based Marketing (ABM) strategies; develop personalized content and digital ad sequences to penetrate high-value target accounts.
Funnel Optimization:Devise ROI-driven strategies for landing pages and funnels. Use A/B testing and heatmapping to ensure paid traffic converts into high-quality inquiries.
Budget Attribution:Manage the marketing budget across various paid experiments, ensuring a low CAC while scaling volume.
AI & Marketing Automation
AI Integration: Implement and manage AI-driven tools to automate content production, personalize email outreach, and enhance lead scoring accuracy.
Prompt Engineering & Workflows:UtilizeGenerative AI to scale the creation of marketing assets, ad copy, and SEO-driven articles without sacrificing brand voice or quality.
Lifecycle Marketing:Create and manage sophisticated automated email sequences and lead-nurturing campaigns to move prospects through the sales funnel efficiently.
Predictive Analytics:Use data modeling toidentifytrends in lead behavior andoptimizecampaign timing and messaging.
Content & Organic Visibility
SEO Strategy:Lead the organic growth roadmap, focusing on technical site health, topical authority, and strategic link-building initiatives.
Specialized Content Assets:Oversee the production of large-scale assets such as industry whitepapers, state-specific compliance reports, and interactive web tools like risk calculators.
Partnerships & External Leadership
Affiliate & Publisher Relations: Oversee and scale a network of third-party affiliates and industry publishers to ensure a consistent flow of referral traffic.
Contractor Management:Lead a diverse team of external vendors and offshore agencies鈥攊ncluding PPC specialists, web developers, and freelance writers鈥攖o execute campaigns at scale.
Reporting:Monitorcampaign performance via Business Intelligence dashboards to provide monthly reports and actionable insights to senior leadership.
Education, Experience, Skills and Abilities Requirements:
You are exceptional at prioritizing work, setting expectations, and communicatingtostakeholders. As a strategic thinker,you'reskilled at connecting the dots between data and financial results to create and advocate for your strategies to drive growth. The ideal candidate has a proactive approach, can juggle multipleresponsibilitiesandexcelsunder pressure. They are comfortable taking ona high levelof responsibility.
5+ years in marketing, with at least 2 years in a managerial position. Experience in high-growth startups or highly regulated industries (InsurTech/FinTech) is a major plus.
Proven experience using AI tools (e.g., LLMs, image generators, and automation wrappers) to improve marketing efficiency and output.
Strongtrack recordof managing five-figure monthly ad spends and negotiating direct sponsorship deals.
Expert-level knowledge of CRM systems, Content Management Systems (CMS), and marketing automation platforms.
Proven ability to source, onboard, and lead freelancers or offshore agencies to scale output.
What We're Looking For:
Bachelor degree in marketingor communications
Proventrack recordof effective growth marketing campaigns
Experience in customer acquisition, retention marketing, and CRM (Salesforce)
Excellent written and verbal communication skills
Expertisein productivity and communications software (i.e., Google Docs, Microsoft Office, CRM, WordPress,)
Proficiencywith Adobe Creative Cloudsuite- Photoshop, Illustrator &Indesign.
Experience with project management tools such as Monday.com, Asana, Trello, Jira. Knowledge of Agilemethodologyis a plus.
Experience in a startup or high-growth environment or interestcannabisbusinessand community. Not required but a plus.
Previousexperiencesourcing, managing, and leading freelancers/contractors (e.g.UpWork,Fivver, Offshore agencies) to scale marketing output.
Passionate about lead generation, retention marketing, and driving bottom-line results.聽
Desire to work in an entrepreneurial company and drive immediate results
Special Working Conditions:
Important Notice:
Click here for some insight into our culture!
The Baldwin Group will not accept unsolicited resumes from any source
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