Director - Digital Customer Growth

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

The Director of Digital Customer Growth leads strategy, execution, and operational excellence for large‑scale digital platforms that power customer experiences across att.com and related digital channels. This role drives product vision through daily and Product Launch delivery, balancing customer outcomes, business objectives, and technical rigor, while partnering closely with Engineering, Marketing, Analytics, Platform, and Operations teams.

Key Responsibilities

Own end‑to‑end deployment strategy and execution for critical, customer‑facing digital platforms, with accountability for performance, reliability, scalability, and operational readiness.

Lead, coach, and develop a team of execution managers and release leaders, establishing clear priorities, execution standards, and measurable outcomes.

Drive governance for complex release and deployment workflows, ensuring auditability, operational discipline, and effective risk management across environments.

Partner cross‑functionally with Engineering, Marketing, Analytics, Platform, and Operations teams to deliver integrated, high‑impact digital solutions.

Champion data‑driven decision‑making, leveraging performance metrics to guide prioritization, optimization, and continuous improvement.

Serve as a senior stakeholder for cross‑organizational initiatives, providing leadership alignment, executive communication, and decisive issue resolution.

Continuously improve operating models, tools, and processes to reduce friction, improve efficiency, and accelerate time‑to‑value.

Leadership & Impact

Operates with a strong enterprise mindset, balancing speed, quality, and scale.

Sets a high bar for operational excellence, accountability, and execution rigor.

Builds and sustains high‑performing teams through coaching, mentorship, and clear ownership.

Recognized as a trusted partner and leader across business and technology organizations.

Required Qualifications

Bachelor’s degree or equivalent experience

10+ years of experience in technical product management, digital platform delivery, or large‑scale execution leadership

5+ years of experience in people leadership roles, including managing managers or senior leaders

Proven experience leading complex digital releases and deployment ecosystems

Strong cross‑functional leadership experience partnering with Engineering, Product, Marketing, Analytics, and Platform teams

Demonstrated ability to operate at both strategic and executional levels

Preferred Qualifications

Experience supporting high‑traffic consumer digital platforms

Strong background in modern delivery models, CI/CD, and operational governance

Experience driving process transformation and tooling modernization

Technical & Platform Experience

Content & CMS

Sanity.io

Adobe Experience Manager (AEM)

AJO for Personalization Journeys

Adobe Analytics

Catalog & Commerce

Commerce Tools

ATG Catalog

Work Intake & Tracking

Workfront (daily release intake, task execution, approvals)

JIRA (Akamai tickets, routing, configuration)

Testing & Validation

Cross‑browser and device testing tools

Release & Runtime

Akamai (CDN, redirects, edge configuration)

RoCache (cache management)

Production publishing and release verification tools

Digital Asset Management

Aprimo DAM

Technologies (Preferred)

JAVA, Javascript, React, Html, CSS

Orchestration knowledge

Our Director - Digital Customer Growth earns between $191,400 - $287,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage  
• 401(k) plan  
• Tuition reimbursement program  
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  
• Paid Parental Leave  
• Paid Caregiver Leave  
• Additional sick leave beyond what state and local law require may be available but is unprotected  
• Adoption Reimbursement  
• Disability Benefits (short term and long term)  
• Life and Accidental Death Insurance  
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  
• Employee Assistance Programs (EAP)  
• Extensive employee wellness programs  
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
• AT&T internet (and fiber where available) and AT&T phone

Call to action

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Atlanta, Georgia, Bothell, Washington, Dallas, Texas

Salary Range:

$171,000.00 - $287,200.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.