About the Role
We are hiring a senior-level Marketing Automation Manager to lead the execution and optimization of global marketing automation programs for a fast-growing B2B organization. This role is hands-on and operational, with responsibility for managing Marketing campaigns, maintaining data quality, and driving measurable improvements in pipeline performance.
You will partner closely with marketing, digital, and operations teams to ensure campaigns are executed accurately, systems run efficiently, and automation strategies scale across regions. The ideal candidate is highly detail-oriented, data-driven, and comfortable owning complex workflows in a high-growth environment.
Key Responsibilities
Marketing Automation Execution (Approximately 60%)
Own day-to-day Marketo operations including campaign setup, QA, testing, deployment, and performance optimization
Build and maintain multi-touch nurture programs, lead scoring models, and A/B testing frameworks
Manage inquiry capture workflows and lead routing processes between Marketo and Salesforce (SFDC)
Monitor system performance and proactively resolve data integrity and automation issues
Partner with digital and web teams to support chat, personalization, and lead capture enhancements
Collaborate with distributed or offshore execution teams to maintain quality, consistency, and delivery timelines
Maintain documentation for campaign workflows, processes, and automation standards
Strategy and Optimization (Approximately 40%)
Contribute to the development and ongoing improvement of the global marketing automation roadmap
Align automation strategy with campaign goals, segmentation strategies, and lifecycle marketing initiatives
Continuously optimize lead scoring, targeting, and campaign workflows to improve pipeline conversion
Build and maintain dashboards and reporting frameworks to track campaign performance and ROI
Support global and regional teams with scalable campaign templates and localization workflows
Provide training and enablement to internal stakeholders to ensure consistent adoption of automation best practices
Requirements
3+ years of hands-on experience with Marketo in a high-volume B2B marketing environment
3+ years of experience working with Salesforce (SFDC), including Marketo and Salesforce integration and data workflows
Proven ability to manage complex marketing automation programs with high accuracy and reliability
Strong analytical skills with experience in campaign reporting, performance tracking, and optimization
Experience building and maintaining lead scoring models, nurture programs, and segmentation frameworks
Ability to work independently and manage priorities in a fast-paced environment
Strong communication skills in English with professional fluency (C1 or C2)
Experience collaborating with distributed teams, agencies, or offshore resources
Preferred Qualifications
Experience working in a global B2B organization
Proficiency with scripting or data-related tools such as Python, SQL, Velocity, JSON, or HTML
Experience with BI and reporting tools such as Power BI or similar platforms
Familiarity with data enrichment or data hygiene tools such as RingLead
Experience supporting multi-region or multi-language marketing campaigns
Success Indicators (First 3–6 Months)
Campaign workflows are executed accurately with minimal QA errors or deployment delays
Lead routing and scoring processes operate reliably across Marketo and Salesforce
Reporting dashboards are established and used regularly by marketing leadership
Opportunities for automation and process optimization are identified and implemented
Collaboration with regional and global teams improves campaign scalability and consistency
Compensation & Logistics
Location: Remote from Latin America
Time Zone: Must overlap with U.S. business hours
Compensation: Competitive salary in USD, based on experience and seniority
Employment Type: Full-time
Company Overview
Our client is a global B2B organization focused on scaling demand generation through data-driven marketing and advanced automation. The marketing team operates in a fast-paced environment where precision, speed, and measurable outcomes are critical. This role plays a key part in ensuring marketing systems and campaigns operate reliably at scale.
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