Marketing Director, LATAM IFP

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

This role will be part of Kimberly Clark's International Family Care and Professional (IFP) business—an organization rooted in purpose and innovation that has built a legacy with global impact. As Kimberly-Clark forms a strategic partnership with Suzano to create a world-class international tissue and professional products company, this role is proposed to transfer to the new venture once the transaction closes, anticipated in mid-2026, subject to consultation and other applicable legal requirements. This is a rare opportunity to help shape a new global leader backed by two industry powerhouses. You’ll be part of a high-potential business that combines Kimberly-Clark’s iconic brands and commercial excellence with Suzano’s industrial and sustainability leadership.

Position Purpose:

As a key marketing leader within Kimberly-Clark’s IFP business, the Marketing Director, LATAM IFP is responsible for developing and executing a purpose-led brand and category strategy that drives IFP growth and delivers financial objectives across Latin America. This role provides strategic and hands-on leadership across B2C and B2B portfolios, partnering closely with regional business units, growth teams, and global stakeholders to build winning brands, accelerate innovation, and strengthen commercial capabilities.

The Marketing Director, LATAM IFP will report to the IFP LATAM Vice President.

Key Responsibilities:

Brand, Category & Growth Strategy

• Develop and execute the LATAM brand and category strategy to support growth and financial objectives

• Lead the creation and execution of Brilliant Brand Plans in partnership with LATAM Area Business Units, including:

  • Big Bet focus areas

  • Penetration growth strategies

  • New vectors of growth

• Own A&P investment allocation, ensuring sufficiency, effectiveness, and alignment across segment plans, brand plans, SBP, and ABP

• Lead global and regional campaigns for Family Care, Kleenex, and Wypall brands

• Define and steward the KC/KCP brand promise, points of difference (PODs), reasons to believe (RTBs), visual identity, and brand guidelines

• Ensure a consistent, differentiated external customer-facing brand experience across all touchpoints

Omnichannel & Digital Leadership

• Set up, implement, and manage the company’s omnichannel marketing strategy across B2C and B2B

• Drive strong digital focus across brand building, consumer engagement, and demand generation

• Ensure integrated planning cadence from segment to brand to business plans

Innovation & Portfolio Management

• Partner with Segment Growth teams to develop consumer-first innovation strategies

• Generate deep consumer insights to drive incremental innovation and creative problem solving

• Lead holistic portfolio management to ensure an effective, efficient, and differentiated offering across categories

Leadership & Culture

• Build, grow, and retain commercial and marketing talent; develop a strong talent pipeline and close capability gaps

• Create a high-performance, results-driven culture through clear prioritization, coaching, and accountability

• Act as a change agent, confidently navigating ambiguity and leading teams through transformation

• Establish external alliances and partnerships to drive growth and profitability

• Co-create and advance the company’s Social Responsibility agenda in partnership with Communications

• Serve as a role model for corporate policies, values, and Code of Conduct

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• 15+ years of progressive marketing experience in B2C environment; B2B experience a plus

• Proven experience leading large-scale, complex brands with strong business and financial acumen

• Demonstrated P&L understanding and ability to link brand strategy to commercial outcomes

• Track record of building teams, developing talent, and closing capability gaps

• Strong project management experience

• International experience, preferably within complex, matrixed organizations

• Highly developed collaboration and influencing skills, with the ability to work across functions and geographies

• Strong expertise in:

  • Purpose-led brand strategy and communications

  • Consumer-led brand development across the full consumer journey

  • Innovation incrementality and insight-driven growth

  • Portfolio strategy and optimization

  • Leading change and transformation

Location

Costa Rica, Peru, Argentina, or Colombia

Ways of Working and Leadership Competencies We Value

• Focus on Consumers. We keep the needs of customers and consumers at the center of our work. Building strong customer relationships and delivering consumer-centric solutions. Seeing ahead to future possibilities and translating them into breakthrough strategies that delight our consumers.

• Play to Win. We aim high, measure our results, and live our values because winning with integrity matters. Setting aggressive goals and consistently achieving results, even under tough circumstances. Pushing past status quo to create new and better ways to solve problems and win.

• Move Fast. We turn decisions into action, remove barriers and seek progress over perfection. Stepping up to champion ideas, address difficult issues and say what needs to be said. Tackling challenges with a sense of urgency, seizing new opportunities and scaling winning solutions.

• Grow our People. We champion inclusion and encourage our people to ideate, innovate and contribute to their growth. Encouraging diverse perspectives, experiences and backgrounds that enable our winning culture.  Placing a high priority on developing self and others to meet career goals and the organization’s goals.

Total Benefits

Here are a few of the benefits you’d enjoy. For a complete overview, see www.mykcbenefits.com.

• Great support for good health with medical, dental, and vision coverage options. No waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.