The Product Manager, Enterprise Website Platforms drives business value from IDEXX’s marketing-owned web stack, including global CMS, analytics, optimization tools, and web personalization systems. This role owns disciplined product management, vendor efficiency, and revenue-aligned prioritization for these platforms.
Sitting at the intersection of technology, marketing, and data, you will define how IDEXX’s website technologies enable personalized customer journeys. You will partner with adjacent product owners (B2B eCommerce, LMS, customer portals) to align dependencies and roadmaps, while collaborating with IT and external vendors to deliver capabilities that advance digital marketing objectives and improve customer experiences.
The ideal candidate has a strong background in enterprise CMS, analytics, and web personalization or optimization, with a track record of defining roadmaps, writing high-quality requirements, building ROI-driven business cases, and delivering measurable outcomes. This individual contributor role leads through influence across a matrixed organization and manages vendor partnerships to maximize development impact.
What you will do:
Own Platform Strategy and Roadmap
- Define multi-year vision and incremental roadmaps for CMS, analytics tagging, optimization, and web personalization aligned to business goals.
- Build investment cases with clear ROI, revenue impact, and priority justification.
Define and Prioritize Development Backlog
- Own end-to-end backlog management in Jira/Rally with well scoped, development ready initiatives.
- Write unambiguous requirements and user stories with acceptance criteria that minimize rework and scope creep.
- Facilitate stakeholder prioritization and make trade-offs transparent.
Manage Vendor Partnership and Delivery
- Lead day-to-day management of external CMS development partnership, ensuring delivery quality and business alignment.
- Collaborate with procurement and digital marketing leadership on vendor SOWs, scope definition, and contract deliverables.
- Drive vendor sprint performance, proactively remove blockers, and maintain development momentum.
- Establish KPIs that track vendor investment efficiency, delivery velocity, and measurable business impact.
Align Cross-Platform Dependencies
- Coordinate with product owners for eCommerce, LMS, customer portals, and data platforms on integration strategies and timelines.
- Ensure web capabilities accelerate conversion through collaboration with content strategy, campaigns, and analytics teams.
- Deliver concise status updates on risks and business impact to leadership.
Drive Platform Evolution and Emerging Capabilities
- Identify and evaluate AI use cases for CMS, personalization, and optimization that could improve content delivery, customer engagement, or operational efficiency.
- Build business cases for AI pilots that demonstrate clear ROI and alignment with digital marketing strategy
- Guide stakeholders in understanding practical AI applications within the web technology stack.
What you need to succeed:
- Business and financial acumen: Ability to build compelling business cases, analyze ROI, and make investment trade-off decisions that resonate with leaders.
- Vendor management: Experience managing external development partnerships, collaborating with procurement on SOWs and deliverables, and driving vendor performance and accountability.
- Agile and requirements expertise: Strong experience writing requirements and acceptance criteria, managing development backlogs, and driving vendor sprint execution. Proven delivery from concept through launch.
- Modern web expertise: Deep knowledge of enterprise CMS, component-driven design, web analytics and tagging, and experimentation platforms.
- Emerging technology evaluation: Ability to identify and assess AI and emerging technology opportunities, translating technical capabilities into practical business applications with clear ROI.
- Cross-platform collaboration: Ability to align strategies and dependencies across adjacent product owners (eCommerce, LMS, portals, data platforms).
- Influence and stakeholder management: Demonstrated ability to lead through influence in a matrixed environment, facilitating prioritization with marketing, IT, and product peers.
- Communication: Excellent written and verbal communication skills to convey complex technical information to non-technical audiences and create clear documentation.
- Customer-centric mindset: Commitment to improving customer and marketer experiences through well-managed web platforms
Why IDEXX
We’re proud of the work we do, because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from diseases. We have customers in over 175 countries and a global workforce of over 10,000 talented people.
Let’s pursue what matters together.
IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBT individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.